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Kwaku Asante

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Senior Product Manager · Creator tools · monetisation

Works at
McKinsey & Company
Location
Accra, Ghana · GMT (UTC+0)
Experience
10+ years experience
Education
Stellenbosch University
Languages
English, Twi, Arabic
Collaborating
Message Connect

Overview

10 years in product management, the last 3 at McKinsey & Company, where I work on the creator team. Ran 162 customer interviews before writing the first spec. Launched the creator product in 7 markets. Before that: GTBank and KPMG. I mentor first-time managers when I can.

Good reasons to reach out
  • Collaborators for my side project
  • Questions about creator tools
  • Thoughtful intros to people in my field
Please don't message about
  • Unpaid work or spec projects
  • Courses and coaching offers
  • Offshore staffing offers

Replies on weekends

Skills
contentcreator economycommunitymonetisationmobile
CollaboratingLooking to collaborate
closes in 3 months

Co-writing an essay series about creator tools - looking for a co-author

Project
An essay series about creator tools - looking for a co-author
Skills needed
monetisation, Marketing
Time commitment
Weekends
Outcome
Open-source release

No money involved, just a good project. Async-first.

Accra, Ghanamobilecommunitycreator economy
Open

Experience

  1. Senior Product Manager
    Aug 2023 - Present
    McKinsey & Company · 3 yr 3 mo · Full-time · Accra, Ghana
    • Launched the creator product in 12 markets.
    • Cut time-to-first-value for new creator customers from 16 days to 3.
    • Grew creator revenue from $7 million to $42 million ARR.
  2. Product Manager
    Aug 2020 - Aug 2023
    GTBank · 3 yr · Full-time · Accra, Ghana
    • Ran 107 customer interviews before writing the first spec.
    • Killed 7 features nobody used and shipped the 2 that customers asked for.
  3. Associate Product Manager
    Apr 2018 - Aug 2020
    KPMG · 2 yr 4 mo · Full-time · Accra, Ghana
    • Ran 174 customer interviews before writing the first spec.
    • Took creator activation from 19% to 46% in three quarters.
  4. Associate Product Manager
    Oct 2016 - Apr 2018
    Microsoft · 1 yr 6 mo · Full-time · Accra, Ghana
    • Cut time-to-first-value for new creator customers from 14 days to 1.
    • Grew creator revenue from $2 million to $39 million ARR.

Projects

Write-up: creator tools in practice
2024

A long-form guide to creator tools for people starting out.

References

No references yet.

Education

  1. Stellenbosch University
    BEng, Economics
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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