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Kwesi Appiah

Sample profile

Content Marketing Lead, Kuda - analytics · copywriting · content strategy

Works at
Kuda
Location
Accra, Ghana · GMT (UTC+0)
Experience
6+ years experience
Education
GIBS
Languages
English, Twi
Open to work
Message Connect

Overview

I've spent 6 years on content and SEO - first at Amazon, now at Kuda. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Built a library of 216 articles that still drives sign-ups. Before that: Paystack and Safaricom.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Generic networking requests
  • Agency or outsourcing pitches

Replies on weekday evenings

Skills
copywritingeditorialanalyticsemailcontent strategy
Open to workLooking for a role
closes in 3 months

Lead Content Marketing Lead roles in AI infrastructure - Accra or remote

Target roles
Lead Content Marketing Lead
Level
Senior
Industries
AI infrastructure, Developer tools
Work mode
On-site
Available
90 days notice
Work authorization
Authorized to work in Ghana
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Crypto

6 years in content and SEO. Strongest at content strategy and editorial. Open to the right conversation.

Accra, Ghanacopywritingemaileditorial
Open

Experience

  1. Content Marketing Lead
    Dec 2025 - Present
    Kuda · 11 mo · Full-time · Accra, Ghana
    • Hired and trained a content team of 7.
    • Launched 17 campaigns, 4 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Jun 2024 - Sep 2025
    Paystack · 1 yr 3 mo · Full-time · Accra, Ghana
    • Launched 4 campaigns, 5 of them in new markets.
    • Built a library of 700 articles that still drives sign-ups.
  3. Marketing Associate
    May 2022 - Jun 2024
    Safaricom · 2 yr 1 mo · Full-time · Accra, Ghana
    • Launched 4 campaigns, 3 of them in new markets.
  4. Marketing Associate
    Oct 2020 - May 2022
    Amazon · 1 yr 7 mo · Full-time · Accra, Ghana
    • Built a library of 876 articles that still drives sign-ups.
    • Grew organic traffic from 164k to 1339k monthly visits.

References

No references yet.

Education

  1. GIBS
    MBA, Business Administration
    2022 - 2024
  2. Strathmore University
    BCom, Journalism
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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