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Overview
Currently at Meta, where I work on content and SEO. Grew organic traffic from 99k to 1158k monthly visits. Before that: Intuit and Bain & Company.
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- Speaking or podcast invitations
- Thoughtful intros to people in my field
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- Crypto token projects
- SEO and link-building offers
Replies on weekends
Skills
copywritingcontent strategyeditorialanalytics
Experience
- Content Marketing LeadMar 2025 - PresentMeta · 1 yr 8 mo · Full-time · San Francisco, CA
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Grew organic traffic from 157k to 1302k monthly visits.
- Marketing AssociateJan 2024 - Mar 2025Intuit · 1 yr 2 mo · Full-time · San Francisco, CA
- Built a library of 365 articles that still drives sign-ups.
- Launched 17 campaigns, 3 of them in new markets.
- Growth Marketing ManagerJun 2022 - Jan 2024Bain & Company · 1 yr 7 mo · Full-time · San Francisco, CA
- Hired and trained a content team of 11.
- Built a library of 191 articles that still drives sign-ups.
- Marketing AssociateSep 2020 - Jun 2022Goldman Sachs · 1 yr 9 mo · Full-time · San Francisco, CA
- Built a library of 856 articles that still drives sign-ups.
- Grew organic traffic from 63k to 1867k monthly visits.
- Marketing AssociateOct 2019 - Sep 2020Bain & Company · 11 mo · Full-time · San Francisco, CA
- Built a library of 875 articles that still drives sign-ups.
- Launched 18 campaigns, 6 of them in new markets.
Projects
Content and SEO benchmark
2022Reproducible benchmarks comparing editorial and copywriting on real workloads.
Conference talk: lessons from content
2022What went wrong and what worked while scaling content and SEO.
References
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Education
- Columbia UniversityBA, Marketing2014 - 2018
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