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Lakshmi Shreya Shah

Sample profile

Content Marketing Lead at Meta · Content and SEO · copywriting, editorial

Works at
Meta
Location
San Francisco, CA · PT (UTC-8)
Experience
7+ years experience
Education
Columbia University
Languages
English

Overview

Currently at Meta, where I work on content and SEO. Grew organic traffic from 99k to 1158k monthly visits. Before that: Intuit and Bain & Company.

Good reasons to reach out
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • SEO and link-building offers

Replies on weekends

Skills
copywritingcontent strategyeditorialanalytics

Experience

  1. Content Marketing Lead
    Mar 2025 - Present
    Meta · 1 yr 8 mo · Full-time · San Francisco, CA
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 157k to 1302k monthly visits.
  2. Marketing Associate
    Jan 2024 - Mar 2025
    Intuit · 1 yr 2 mo · Full-time · San Francisco, CA
    • Built a library of 365 articles that still drives sign-ups.
    • Launched 17 campaigns, 3 of them in new markets.
  3. Growth Marketing Manager
    Jun 2022 - Jan 2024
    Bain & Company · 1 yr 7 mo · Full-time · San Francisco, CA
    • Hired and trained a content team of 11.
    • Built a library of 191 articles that still drives sign-ups.
  4. Marketing Associate
    Sep 2020 - Jun 2022
    Goldman Sachs · 1 yr 9 mo · Full-time · San Francisco, CA
    • Built a library of 856 articles that still drives sign-ups.
    • Grew organic traffic from 63k to 1867k monthly visits.
  5. Marketing Associate
    Oct 2019 - Sep 2020
    Bain & Company · 11 mo · Full-time · San Francisco, CA
    • Built a library of 875 articles that still drives sign-ups.
    • Launched 18 campaigns, 6 of them in new markets.

Projects

Content and SEO benchmark
2022

Reproducible benchmarks comparing editorial and copywriting on real workloads.

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Columbia University
    BA, Marketing
    2014 - 2018

Details

Compensation expectations
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Direct contact details
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