Laura Barnes

Growth Marketing Manager at KPMG · paid social, creative testing

KPMG

Singapore · SGT (UTC+8)

5+ years experience

Bandung Institute of Technology

English, Mandarin

Collaborating

Messaging unavailable

Overview

Currently at KPMG, where I work on performance marketing. Ran 453 creative tests a year across paid social. Previously at Maybank. Cyclist - trying to do a century this year.

Good reasons to reach out

Collaborators for my side project
Working sessions on paid social
Thoughtful intros to people in my field

Please don't message about

Generic networking requests
SEO and link-building offers
Unpaid work or spec projects

Replies on weekends

Skills

Google Adsattributionpaid socialCAC/LTVcreative testing

CollaboratingLooking to collaborate

closes in 3 months

Co-writing a field manual about performance marketing - looking for a co-author

Project: A field manual about performance marketing - looking for a co-author
Skills needed: Data, creative testing
Time commitment: Weekends
Outcome: Published guide

Will credit everyone who contributes. Based in Singapore, happy to work remotely.

Singaporeattributioncreative testinggoogle ads

Open

Experience

Growth Marketing Manager
Jan 2023 - Present
KPMG · 3 yr 9 mo · Full-time · Singapore
- Cut blended CAC by 24% while doubling spend.
- Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Oct 2021 - Jan 2023
Maybank · 1 yr 3 mo · Full-time · Singapore
- Ran 346 creative tests a year across paid social.
- Cut blended CAC by 32% while doubling spend.

Projects

Write-up: performance marketing in practice

2022

A long-form guide to performance marketing for people starting out.

References

No references yet.

Education

Bandung Institute of Technology
BEng, Psychology
2016 - 2020

Details

Compensation expectations

What they are targeting for their next role.

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