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Laura King

Sample profile

Content Marketing Lead, Electronic Arts - analytics · copywriting · content strategy

Works at
Electronic Arts
Location
Vancouver, BC · PT (UTC-8)
Experience
10+ years experience
Education
Queen's University
Languages
English, Hindi
Open to work
Message Connect

Overview

I've spent 10 years on content and SEO - first at RBC, now at Electronic Arts. Grew organic traffic from 99k to 1643k monthly visits. Built a library of 161 articles that still drives sign-ups. Before that: Telus and Everline Networks. Most at home with editorial and content strategy. Outside work: long runs and longer podcasts.

Good reasons to reach out
  • Roles in content and SEO
  • Working sessions on analytics
Please don't message about
  • Unpaid work or spec projects
  • SEO and link-building offers
  • Crypto token projects

Replies on weekends

Skills
content strategyanalyticscopywritingeditorial
Open to workLooking for a role
closes in 3 months

Lead Content Marketing Lead roles in edtech - Vancouver or remote

Target roles
Lead Content Marketing Lead
Level
Senior
Industries
Fintech, Healthtech
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in the BC
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Pure people management

10 years in content and SEO. Strongest at analytics and copywriting. Serving notice now.

Vancouver, BC · remote OKcopywritingcontent strategyanalytics
Open

Experience

  1. Content Marketing Lead
    Jul 2022 - Present
    Electronic Arts · 4 yr 4 mo · Full-time · Vancouver, BC
    • Launched 6 campaigns, 4 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Sep 2019 - Jul 2022
    Telus · 2 yr 10 mo · Full-time · Vancouver, BC
    • Built a library of 597 articles that still drives sign-ups.
  3. Marketing Associate
    May 2018 - Sep 2019
    Everline Networks · 1 yr 4 mo · Full-time · Vancouver, BC
    • Built a library of 497 articles that still drives sign-ups.
    • Launched 4 campaigns, 5 of them in new markets.
  4. Marketing Associate
    Oct 2016 - May 2018
    RBC · 1 yr 7 mo · Full-time · Vancouver, BC
    • Launched 19 campaigns, 5 of them in new markets.

Projects

Conference talk: lessons from content
2026

What went wrong and what worked while scaling content and SEO.

Content and SEO benchmark
2023

Reproducible benchmarks comparing content strategy and editorial on real workloads.

References

No references yet.

Education

  1. Queen's University
    BCom, Journalism
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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