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Overview
9 years in marketing, the last 1 at Novartis, where I work on the content team. Built a library of 350 articles that still drives sign-ups. Before that: Zalando and Allegro. Most at home with analytics and content strategy. Open-source contributor on weekends.
Good reasons to reach out
- Working sessions on editorial
Please don't message about
- Generic networking requests
- Agency or outsourcing pitches
- Offshore staffing offers
Replies within two days
Skills
copywritingcontent strategyanalyticseditorial
Experience
- Content Marketing LeadNov 2025 - PresentNovartis · 1 yr · Full-time · Berlin, Germany
- Grew organic traffic from 148k to 841k monthly visits.
- Hired and trained a content team of 8.
- Launched 8 campaigns, 5 of them in new markets.
- Marketing AssociateNov 2021 - Aug 2025Zalando · 3 yr 9 mo · Full-time · Berlin, Germany
- Grew organic traffic from 116k to 1640k monthly visits.
- Marketing AssociateJul 2020 - Nov 2021Allegro · 1 yr 4 mo · Full-time · Berlin, Germany
- Built a library of 303 articles that still drives sign-ups.
- Launched 10 campaigns, 3 of them in new markets.
- Marketing AssociateOct 2017 - Jul 2020Just Eat Takeaway · 2 yr 9 mo · Full-time · Berlin, Germany
- Launched 9 campaigns, 3 of them in new markets.
Projects
Write-up: content and SEO in practice
2023A long-form guide to content and SEO for people starting out.
Open-source content strategy toolkit
2023A small library for content and SEO that 487 developers star on GitHub.
References
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Education
- Humboldt University of BerlinBA, Psychology2014 - 2017
Details
Compensation expectations
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Direct contact details
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