Lei Benjamin Hsu

S

Head of Marketing at Spindle Energy · B2B demand generation · pipeline, HubSpot

Spindle Energy
Taipei, Taiwan · CST (UTC+8)
12+ years experience
INSEAD Singapore
English, Mandarin, German
AdvisingHiring
Messaging unavailable

Overview

17 years in marketing, the last 1 at Spindle Energy, where I lead the demand gen team. Hired and trained a demand gen team of 7. Generated $2 million of qualified pipeline in a year. Kannada theatre fan.

Good reasons to reach out
  • Advice on B2B demand generation
  • Candidates for the role I'm hiring for
  • Speaking or podcast invitations
  • Second opinions on webinars decisions
Please don't message about
  • Guest post swaps
  • Paid follower schemes

Travels often; replies within 48 hours

Skills
pipelinedemand generationHubSpotABMwebinars
AdvisingOpen to advising
closes in 3 months

Open to advising seed teams on webinars

Topics
B2B demand generation, ABM, HubSpot
Format
Async reviews
Terms
Paid
Capacity
Two calls a month
Best for
Seed to Series A teams

17 years of B2B demand generation. Can review plans, decks and hiring loops.

Taipei, Taiwandemand generationhubspotpipeline
Open
HiringHiring for a role
closes in 3 months

Building out demand gen at Spindle Energy: growth marketers wanted in Taipei

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$186k-$220k + equity
Team
Demand gen, 15 people
Start
As soon as possible
Must have
Campaigns you can show results for Strong writing Clear written communication
Process
Intro call, technical deep dive, team chat

Comp S$143k-S$226k. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Taipei, Taiwandemand generationwebinarsabm
Open

Experience

  1. Head of Marketing
    May 2026 - Present
    Spindle Energy · 5 mo · Full-time · Taipei, Taiwan
    • Launched 18 campaigns, 4 of them in new markets.
    • Hired and trained a demand gen team of 6.
  2. Marketing Associate
    Mar 2023 - May 2026
    Kakao · 3 yr 2 mo · Full-time · Taipei, Taiwan
    • Generated $28 million of qualified pipeline in a year.
  3. Content Marketing Lead
    Oct 2019 - Mar 2023
    Mercari · 3 yr 5 mo · Full-time · Taipei, Taiwan
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
  4. Marketing Associate
    Jan 2017 - Oct 2019
    Maybank · 2 yr 9 mo · Full-time · Taipei, Taiwan
    • Generated $30 million of qualified pipeline in a year.
    • Launched 10 campaigns, 2 of them in new markets.
  5. Growth Marketing Manager
    Nov 2014 - Jan 2017
    Commonwealth Bank · 2 yr 2 mo · Full-time · Taipei, Taiwan
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2012 - 2014
  2. Kyoto University
    BSc, Economics
    2004 - 2008

Details

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