Liam Hughes

S

Content Marketing Lead, Accenture - analytics · editorial · content strategy

Accenture
Auckland, New Zealand · NZST (UTC+12)
9+ years experience
Australian National University
English
Collaborating
Messaging unavailable

Overview

I've spent 9 years on content and SEO - first at Samsung Electronics, now at Accenture. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Launched 13 campaigns, 3 of them in new markets. Before that: NAB and Telstra. Most at home with analytics and copywriting.

Good reasons to reach out
  • Collaborators for my side project
  • Second opinions on copywriting decisions
  • Speaking or podcast invitations
Please don't message about
  • Courses and coaching offers
  • Generic networking requests
  • Crypto token projects

Checks messages twice a week

Skills
editorialcontent strategycopywritinganalytics
CollaboratingLooking to collaborate
closes in 3 months

Co-writing an essay series about content and SEO - looking for a co-author

Project
An essay series about content and SEO - looking for a co-author
Skills needed
Data, editorial
Time commitment
Weekends
Outcome
Conference talk

No money involved, just a good project. Async-first.

Auckland, New Zealand · remote OKanalyticscontent strategyeditorial
Open

Experience

  1. Content Marketing Lead
    Jul 2025 - Present
    Accenture · 1 yr 3 mo · Contract · Auckland, New Zealand
    • Built a library of 377 articles that still drives sign-ups.
    • Hired and trained a content team of 12.
  2. Product Marketing Manager
    Feb 2024 - Jul 2025
    NAB · 1 yr 5 mo · Full-time · Auckland, New Zealand
    • Launched the care product in 5 markets.
    • Grew care revenue from $1 million to $22 million ARR.
  3. Growth Marketing Manager
    Mar 2021 - Feb 2024
    Telstra · 2 yr 11 mo · Full-time · Auckland, New Zealand
    • Grew organic traffic from 45k to 1960k monthly visits.
  4. Marketing Associate
    Aug 2017 - Jan 2021
    Samsung Electronics · 3 yr 5 mo · Full-time · Auckland, New Zealand
    • Grew organic traffic from 52k to 867k monthly visits.
    • Launched 15 campaigns, 2 of them in new markets.

References

No references yet.

Education

  1. Australian National University
    BSc, Marketing
    2013 - 2017

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