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Lieke Goossens

Sample profile

Content Marketing Lead at Stonegate Technologies | ex-Wolt

Works at
Stonegate Technologies
Location
Amsterdam, Netherlands · CET (UTC+1)
Experience
10+ years experience
Education
University of Amsterdam
Languages
English, Dutch
Open to workAdvising
Message Connect

Overview

I work on content and SEO at Stonegate Technologies in Amsterdam. Launched 9 campaigns, 2 of them in new markets. I play football every Sunday.

Good reasons to reach out
  • Roles in content and SEO
  • Advice on content and SEO
  • Thoughtful intros to people in my field
  • Second opinions on copywriting decisions
  • Speaking or podcast invitations
Please don't message about
  • Agency or outsourcing pitches
  • Generic networking requests

Slower in the last week of each quarter

Skills
content strategyeditorialanalyticscopywriting
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at pre-seed marketplaces companies

Target roles
Content Marketing Lead
Level
Senior
Industries
B2B SaaS, Fintech
Work mode
Remote
Available
From next quarter
Work authorization
Authorized to work in Netherlands
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Pure people management

10 years in content and SEO. Strongest at analytics and editorial. Serving notice now.

Amsterdam, Netherlandsanalyticscopywritingeditorial
Open
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and content strategy

Topics
content and SEO, editorial, copywriting
Format
Office hours
Terms
Open to discuss
Capacity
Two calls a month
Best for
Engineers moving into leadership

10 years of content and SEO. One call a month or async reviews.

Amsterdam, Netherlandsanalyticseditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    May 2024 - Present
    Stonegate Technologies · 2 yr 6 mo · Full-time · Amsterdam, Netherlands
    • Hired and trained a content team of 9.
    • Grew organic traffic from 51k to 772k monthly visits.
    • Built a library of 348 articles that still drives sign-ups.
  2. Product Marketing Manager
    Mar 2023 - May 2024
    Wolt · 1 yr 2 mo · Full-time · Amsterdam, Netherlands
    • Grew platform revenue from $2 million to $58 million ARR.
  3. Product Marketing Manager
    Aug 2020 - Feb 2023
    BBVA · 2 yr 6 mo · Full-time · Amsterdam, Netherlands
    • Launched the developer product in 11 markets.
    • Grew developer revenue from $3 million to $54 million ARR.
  4. Marketing Associate
    Sep 2018 - Aug 2020
    McKinsey & Company · 1 yr 11 mo · Full-time · Amsterdam, Netherlands
    • Launched 5 campaigns, 6 of them in new markets.
  5. Marketing Associate
    Nov 2016 - Sep 2018
    Mercedes-Benz · 1 yr 10 mo · Full-time · Amsterdam, Netherlands
    • Built a library of 205 articles that still drives sign-ups.

Projects

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

Side project: a commute planner
2022

Built with copywriting and content strategy. 118 people used it last year.

References

No references yet.

Education

  1. University of Amsterdam
    BSc, Communications
    2012 - 2015

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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