Lien Smit

Senior Brand Manager at Mercedes-Benz · Brand · storytelling, consumer insight

Mercedes-Benz

Amsterdam, Netherlands · CET (UTC+1)

5+ years experience

Bocconi University

English, Dutch

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Overview

I've spent 5 years on brand - first at Wolt, now at Mercedes-Benz. Launched 4 campaigns, 2 of them in new markets. Most at home with agency management and consumer insight.

Good reasons to reach out

Questions about brand

Please don't message about

Offshore staffing offers
Courses and coaching offers
Unpaid work or spec projects

Replies between meetings, usually same day

Skills

agency managementstorytellingconsumer insightcampaignspositioning

Experience

Senior Brand Manager
Jun 2024 - Present
Mercedes-Benz · 2 yr 4 mo · Full-time · Amsterdam, Netherlands
- Hired and trained a brand team of 10.
- Rebuilt the brand reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Aug 2021 - Apr 2024
Wolt · 2 yr 8 mo · Full-time · Amsterdam, Netherlands
- Launched 20 campaigns, 6 of them in new markets.

Projects

Conference talk: lessons from brand

2025

What went wrong and what worked while scaling brand.

References

No references yet.

Education

Bocconi University
BSc, Psychology
2017 - 2020

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

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