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Lily Powell

Sample profile

Content Marketing Lead at Dropbox · analytics, copywriting

Works at
Dropbox
Location
San Jose, CA · PT (UTC-8)
Experience
10+ years experience
Education
Kellogg School of Management
Languages
English
Advising
Message Connect

Overview

I've spent 10 years on content and SEO - first at UnitedHealth Group, now at Dropbox. Built a library of 256 articles that still drives sign-ups. Hired and trained a content team of 12. Before that: Qualcomm and Visa. I mentor students through university programmes.

Good reasons to reach out
  • Advice on content and SEO
  • Second opinions on copywriting decisions
Please don't message about
  • Agency or outsourcing pitches
  • Crypto token projects
  • Unpaid work or spec projects
Skills
content strategyeditorialcopywritinganalytics
AdvisingOpen to advising
closes in 3 months

Happy to advise first-time founders on content and SEO

Topics
content and SEO, analytics, copywriting
Format
Formal advisor role
Terms
Open to discuss
Capacity
Two calls a month
Best for
Seed to Series A teams

10 years of content and SEO. Prefer specific questions over coffee chats.

San Jose, CA · remote OKanalyticseditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Feb 2024 - Present
    Dropbox · 2 yr 9 mo · Contract · San Jose, CA
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 10.
    • Launched 14 campaigns, 6 of them in new markets.
  2. Growth Marketing Manager
    Jan 2021 - Jan 2024
    Qualcomm · 3 yr · Full-time · San Jose, CA
    • Built a library of 887 articles that still drives sign-ups.
  3. Marketing Associate
    Jun 2018 - Jan 2021
    Visa · 2 yr 7 mo · Full-time · San Jose, CA
    • Grew organic traffic from 191k to 765k monthly visits.
    • Built a library of 537 articles that still drives sign-ups.
  4. Marketing Associate
    Oct 2016 - Jun 2018
    UnitedHealth Group · 1 yr 8 mo · Full-time · San Jose, CA
    • Launched 14 campaigns, 3 of them in new markets.

References

No references yet.

Education

  1. Kellogg School of Management
    MBA, Business Administration
    2016 - 2018
  2. University of Michigan
    BSE, Psychology
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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