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Lisa deBoer

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Group Product Manager, Amazon - technical product management · SDKs · documentation

Works at
Amazon
Location
Amsterdam, Netherlands · CET (UTC+1)
Experience
9+ years experience
Education
INSEAD
Languages
English, Dutch
Co-founder
Message Connect

Overview

Based in Amsterdam. I lead developer products at Amazon. Killed 3 features nobody used and shipped the 4 that customers asked for. Most at home with SDKs and developer experience. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
Please don't message about
  • Unpaid work or spec projects
  • Sales demos
  • SEO and link-building offers

Travels often; replies within 48 hours

Skills
developer experienceSDKstechnical product managementdocumentation
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for pet insurance for cloud-native startups

The idea
Looking for an operations co-founder for pet insurance for cloud-native startups
Stage
Customer interviews
I bring
12 years in developer products
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Full-time after funding
Location
Amsterdam or remote

I bring 9 years of developer products (currently Amazon). Ideally you've led a design team. Incorporated, self-funded so far.

Amsterdam, Netherlandsdocumentationtechnical product managementdeveloper experience
Open

Experience

  1. Group Product Manager
    Jun 2024 - Present
    Amazon · 2 yr 5 mo · Full-time · Amsterdam, Netherlands
    • Launched the developer product in 8 markets.
    • Ran 75 customer interviews before writing the first spec.
    • Took developer activation from 26% to 50% in three quarters.
  2. Associate Product Manager
    Jul 2021 - Mar 2024
    Siemens · 2 yr 8 mo · Full-time · Amsterdam, Netherlands
    • Cut time-to-first-value for new developer customers from 9 days to 4.
  3. Product Manager
    Dec 2019 - Jul 2021
    Uber · 1 yr 7 mo · Full-time · Amsterdam, Netherlands
    • Killed 4 features nobody used and shipped the 3 that customers asked for.
  4. Associate Product Manager
    Oct 2017 - Dec 2019
    UniCredit · 2 yr 2 mo · Full-time · Amsterdam, Netherlands
    • Ran 50 customer interviews before writing the first spec.
    • Launched the developer product in 7 markets.

Projects

Side project: a habit tracker
2026

Built with SDKs and documentation. 324 people used it last year.

Conference talk: lessons from developer
2025

What went wrong and what worked while scaling developer products.

References

No references yet.

Education

  1. INSEAD
    MBA, Business Administration
    2020 - 2022
  2. Bocconi University
    BSc, Business Administration
    2013 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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