Logan Campbell

S

Content Marketing Lead, Wealthsimple - copywriting · analytics · editorial

Wealthsimple
Toronto, ON · ET (UTC-5)
7+ years experience
OCAD University
English
Messaging unavailable

Overview

Content Marketing Lead at Wealthsimple, focused on content and SEO. Hired and trained a content team of 7. Most at home with copywriting and campaigns.

Good reasons to reach out
  • Questions about content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Paid follower schemes
  • Offshore staffing offers

Replies between meetings, usually same day

Skills
copywritingcontent strategyanalyticscampaignseditorial

Experience

  1. Content Marketing Lead
    Feb 2023 - Present
    Wealthsimple · 3 yr 8 mo · Full-time · Toronto, ON
    • Grew organic traffic from 196k to 1485k monthly visits.
    • Built a library of 409 articles that still drives sign-ups.
  2. Marketing Associate
    Sep 2019 - Jan 2023
    Lululemon · 3 yr 4 mo · Full-time · Toronto, ON
    • Launched 19 campaigns, 4 of them in new markets.

Projects

Content and SEO benchmark
2025

Reproducible benchmarks comparing editorial and analytics on real workloads.

References

No references yet.

Education

  1. OCAD University
    BDes, Business Administration
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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