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Lokesh Ganesan

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Content Marketing Lead at Ridge Systems · analytics, editorial

Works at
Ridge Systems
Location
Kochi, India · IST (UTC+5:30)
Experience
8+ years experience
Education
IIM Bangalore
Languages
English, Hindi, Malayalam
Open to work
Message Connect

Overview

8 years in marketing, the last 3 at Ridge Systems, where I work on the content team. Grew organic traffic from 60k to 981k monthly visits. Weekend cricket, weekday chai.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
  • Second opinions on content strategy decisions
  • Questions about content and SEO
Please don't message about
  • Guest post swaps
  • Paid follower schemes

Slower in the last week of each quarter

Skills
copywritingeditorialanalyticscontent strategy
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in travel, Kochi or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Logistics, B2B SaaS
Work mode
Hybrid
Available
From next quarter
Work authorization
Indian citizen
What I'm looking for
Early-stage company (Series A) where content and SEO is core to the product.
Not interested in
Night shifts

8 years in content and SEO. Strongest at editorial and analytics. Can start in about six weeks.

Kochi, India · remote OKcontent strategyeditorialanalytics
Open

Experience

  1. Content Marketing Lead
    Sep 2023 - Present
    Ridge Systems · 3 yr 2 mo · Full-time · Kochi, India
    • Grew organic traffic from 96k to 1656k monthly visits.
    • Hired and trained a content team of 10.
    • Launched 6 campaigns, 3 of them in new markets.
  2. Marketing Associate
    Apr 2022 - Sep 2023
    Mahindra Group · 1 yr 5 mo · Full-time · Kochi, India
    • Built a library of 654 articles that still drives sign-ups.
  3. Growth Marketing Manager
    Nov 2019 - Jan 2022
    Cognizant · 2 yr 2 mo · Full-time · Kochi, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 123k to 767k monthly visits.
  4. Marketing Associate
    Oct 2018 - Nov 2019
    Hindustan Unilever · 1 yr 1 mo · Full-time · Kochi, India
    • Built a library of 229 articles that still drives sign-ups.

References

No references yet.

Education

  1. IIM Bangalore
    MBA, Business Administration
    2017 - 2019
  2. NIT Surathkal
    B.Tech, Journalism
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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