Lokesh Lalit Bajaj

S

Product Marketing Manager, Ironbridge Financial - launches · competitive intelligence · pricing

Ironbridge Financial
Mumbai, India · IST (UTC+5:30)
7+ years experience
IIT Bombay IDC
English, Hindi, Marathi
Messaging unavailable

Overview

I work on product marketing at Ironbridge Financial in Mumbai. Rebuilt the product marketing reporting so every rupee and dollar of spend is traceable. Before that: Morgan Stanley and Google. I write a small newsletter about product marketing.

Good reasons to reach out
  • Thoughtful intros to people in my field
Please don't message about
  • SEO and link-building offers
  • Feature requests for my employer's product
  • Offshore staffing offers

Replies on weekday evenings

Skills
competitive intelligencepricingsales enablementpositioninglaunches

Experience

  1. Product Marketing Manager
    Aug 2025 - Present
    Ironbridge Financial · 1 yr 2 mo · Full-time · Mumbai, India
    • Cut time-to-first-value for new payments customers from 20 days to 3.
    • Took payments activation from 28% to 50% in three quarters.
    • Launched the payments product in 13 markets.
  2. Marketing Associate
    Nov 2023 - Aug 2025
    Morgan Stanley · 1 yr 9 mo · Full-time · Mumbai, India
    • Launched 19 campaigns, 2 of them in new markets.
  3. Marketing Associate
    May 2022 - Nov 2023
    Google · 1 yr 6 mo · Full-time · Mumbai, India
    • Launched 4 campaigns, 3 of them in new markets.
  4. Marketing Associate
    Oct 2019 - May 2022
    BigBasket · 2 yr 7 mo · Full-time · Mumbai, India
    • Launched 18 campaigns, 4 of them in new markets.

Projects

Write-up: payments in practice
2025

A long-form guide to payments for people starting out.

Side project: a recipe search engine
2022

Built with sales enablement and competitive intelligence. 789 people used it last year.

References

No references yet.

Education

  1. IIT Bombay IDC
    M.Des, Journalism
    2021 - 2023
  2. IIT Guwahati
    B.Tech, Journalism
    2015 - 2019

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