Ruchi Preeti Dubey

S

UX Researcher at Ironbridge Financial · User research

Ironbridge Financial
Mumbai, India · IST (UTC+5:30)
6+ years experience
BITS Pilani
English, Hindi, Marathi
Messaging unavailable

Overview

6 years in product design, the last 2 at Ironbridge Financial, where I work on the research team. Built a component library 35 engineers ship with every day. Before that: PhonePe and HDFC Bank. Most at home with usability testing and jobs to be done. I write short fiction no one reads.

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  • Speaking or podcast invitations
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  • SEO and link-building offers
  • Logo contests
  • Unpaid design tests

Prefers short, specific messages

Skills
usability testingjobs to be doneuser researchinterviews

Experience

  1. UX Researcher
    Aug 2024 - Present
    Ironbridge Financial · 2 yr 2 mo · Full-time · Mumbai, India
    • Cut support tickets about research by 53% with clearer copy and states.
    • Shipped the research redesign that lifted task completion 13%.
    • Brought the research flows to WCAG 2.2 AA.
  2. Product Designer
    Dec 2021 - Aug 2024
    PhonePe · 2 yr 8 mo · Full-time · Mumbai, India
    • Built a component library 74 engineers ship with every day.
    • Cut support tickets about research by 48% with clearer copy and states.
  3. Product Designer
    Jun 2020 - Aug 2021
    HDFC Bank · 1 yr 2 mo · Full-time · Mumbai, India
    • Cut support tickets about research by 40% with clearer copy and states.
    • Ran 134 usability sessions and turned them into a research repository.

Projects

Conference talk: lessons from research
2024

What went wrong and what worked while scaling user research.

References

No references yet.

Education

  1. BITS Pilani
    B.E., Human-Computer Interaction
    2015 - 2019

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