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Overview
Based in Madrid. I work on content and SEO at Novartis. Built a library of 817 articles that still drives sign-ups. Most at home with copywriting and analytics.
Good reasons to reach out
- Working sessions on editorial
- Thoughtful intros to people in my field
Please don't message about
- Guest post swaps
- Agency or outsourcing pitches
- Offshore staffing offers
Answers in batches on Fridays
Skills
content strategycopywritingeditorialanalytics
Experience
- Content Marketing LeadApr 2026 - PresentNovartis · 7 mo · Full-time · Madrid, Spain
- Hired and trained a content team of 9.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Built a library of 768 articles that still drives sign-ups.
- Marketing AssociateFeb 2025 - Apr 2026Zalando · 1 yr 2 mo · Contract · Madrid, Spain
- Grew organic traffic from 40k to 1964k monthly visits.
- Marketing AssociateNov 2022 - Feb 2025Mercedes-Benz · 2 yr 3 mo · Full-time · Madrid, Spain
- Grew organic traffic from 147k to 1830k monthly visits.
- Built a library of 654 articles that still drives sign-ups.
- Marketing AssociateOct 2021 - Nov 2022L'Oréal · 1 yr 1 mo · Full-time · Madrid, Spain
- Built a library of 616 articles that still drives sign-ups.
- Grew organic traffic from 109k to 1083k monthly visits.
References
No references yet.
Education
- IE Business SchoolMBA, Business Administration2021 - 2023
- Bocconi UniversityBSc, Marketing2018 - 2021
Details
Compensation expectations
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Direct contact details
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