Lungelo Pillay

S

Content Marketing Lead at Elmstead Logistics | ex-Vodacom

Elmstead Logistics
Cape Town, South Africa · SAST (UTC+2)
10+ years experience
Carnegie Mellon University Africa
English, Afrikaans
Advising
Messaging unavailable

Overview

Content Marketing Lead at Elmstead Logistics, focused on content and SEO. Launched 11 campaigns, 3 of them in new markets. Plant-based cook and baker.

Good reasons to reach out
  • Advice on content and SEO
  • Working sessions on copywriting
Please don't message about
  • Unpaid work or spec projects
  • Paid follower schemes

Replies between meetings, usually same day

Skills
copywritingcontent strategyanalyticseditorial
AdvisingOpen to advising
closes in 3 months

Open to advising pre-seed teams on content strategy

Topics
content and SEO, editorial, copywriting
Format
Async reviews
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
First-time founders

10 years of content and SEO. Prefer specific questions over coffee chats.

Cape Town, South Africa · remote OKcopywritingeditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Jul 2022 - Present
    Elmstead Logistics · 4 yr 3 mo · Full-time · Cape Town, South Africa
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 386 articles that still drives sign-ups.
  2. Marketing Associate
    Feb 2021 - Jun 2022
    Vodacom · 1 yr 4 mo · Full-time · Cape Town, South Africa
    • Launched 16 campaigns, 6 of them in new markets.
  3. Product Marketing Manager
    Nov 2018 - Feb 2021
    Ecobank · 2 yr 3 mo · Full-time · Cape Town, South Africa
    • Launched the creator product in 11 markets.
    • Took creator activation from 25% to 56% in three quarters.
  4. Marketing Associate
    Oct 2016 - Nov 2018
    KPMG · 2 yr 1 mo · Contract · Cape Town, South Africa
    • Built a library of 442 articles that still drives sign-ups.
    • Launched 18 campaigns, 3 of them in new markets.

References

No references yet.

Education

  1. Carnegie Mellon University Africa
    MS, Psychology
    2018 - 2020
  2. Ashesi University
    BSc, Psychology
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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