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Madelyn West

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Director of Design at Goldman Sachs · Service design · workshops, operations

Works at
Goldman Sachs
Location
Boston, MA · ET (UTC-5)
Experience
15+ years experience
Education
University of Washington
Languages
English, Arabic

Overview

Based in Boston. I lead service design at Goldman Sachs. Cut support tickets about service design by 30% with clearer copy and states. Before that: Airbnb and Netflix. Most at home with workshops and operations. Big believer in written communication.

Good reasons to reach out
  • Working sessions on workshops
  • Questions about service design
  • Thoughtful intros to people in my field
Please don't message about
  • Generic networking requests
  • SEO and link-building offers

Answers in batches on Fridays

Skills
workshopsoperationsservice designuser research

Experience

  1. Director of Design
    Apr 2023 - Present
    Goldman Sachs · 3 yr 7 mo · Full-time · Boston, MA
    • Shipped the service design redesign that lifted task completion 28%.
    • Cut support tickets about service design by 55% with clearer copy and states.
    • Ran 136 usability sessions and turned them into a research repository.
  2. Design Manager
    Jan 2020 - Apr 2023
    Airbnb · 3 yr 3 mo · Contract · Boston, MA
    • Brought the service design flows to WCAG 2.2 AA.
  3. Product Designer
    Jul 2018 - Jan 2020
    Netflix · 1 yr 6 mo · Full-time · Boston, MA
    • Brought the service design flows to WCAG 2.2 AA.
    • Cut support tickets about service design by 35% with clearer copy and states.
  4. Product Designer
    Dec 2015 - Jul 2018
    DoorDash · 2 yr 7 mo · Full-time · Boston, MA
    • Shipped the service design redesign that lifted task completion 17%.
    • Cut support tickets about service design by 39% with clearer copy and states.
  5. UX Researcher
    May 2012 - Dec 2015
    EY · 3 yr 7 mo · Full-time · Boston, MA
    • Built a component library 74 engineers ship with every day.

Projects

Service design benchmark
2024

Reproducible benchmarks comparing service design and user research on real workloads.

References

No references yet.

Education

  1. University of Washington
    BS, Industrial Design
    2002 - 2006

Details

Compensation expectations
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Direct contact details
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