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Malini Krishnapriya Varma

Sample profile

Content Marketing Lead at Samsung R&D | ex-Zerodha

Works at
Samsung R&D
Location
Hyderabad, India · IST (UTC+5:30)
Experience
7+ years experience
Education
St. Xavier's College, Mumbai
Languages
English, Hindi, Telugu
Advising
Message Connect

Overview

I work on content and SEO at Samsung R&D in Hyderabad. Grew organic traffic from 109k to 648k monthly visits. Most at home with copywriting and content strategy. I write a small newsletter about content and SEO.

Good reasons to reach out
  • Advice on content and SEO
  • Second opinions on analytics decisions
Please don't message about
  • Paid follower schemes
  • Guest post swaps

Usually replies within a day

Skills
segmentationeditorialanalyticscontent strategycopywriting
AdvisingOpen to advising
closes in 3 months

Open to advising Series A teams on segmentation

Topics
content and SEO, analytics, copywriting
Format
Calls
Terms
Open to discuss
Capacity
Two calls a month
Best for
First-time founders

7 years of content and SEO. Prefer specific questions over coffee chats.

Hyderabad, Indiaanalyticscontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Oct 2022 - Present
    Samsung R&D · 4 yr 1 mo · Full-time · Hyderabad, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 61k to 415k monthly visits.
    • Hired and trained a content team of 8.
  2. Marketing Associate
    Jul 2019 - Jul 2022
    Zerodha · 3 yr · Full-time · Hyderabad, India
    • Grew organic traffic from 51k to 691k monthly visits.

Projects

Open-source analytics toolkit
2026

A small library for content and SEO that 109 developers star on GitHub.

Conference talk: lessons from content
2023

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. St. Xavier's College, Mumbai
    B.A., Journalism
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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