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Manisha Nagpal

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Marketing Director, Tata Motors - paid social · creative testing · Google Ads

Works at
Tata Motors
Location
Mumbai, India · IST (UTC+5:30)
Experience
13+ years experience
Education
ISB Hyderabad
Languages
English, Hindi, Marathi
Open to workAdvising
Message Connect

Overview

Currently at Tata Motors, where I lead performance marketing with a team of 39. Launched 18 campaigns, 3 of them in new markets. Before that: Nykaa and PhonePe. I speak at conferences a couple of times a year.

Good reasons to reach out
  • Advice on performance marketing
  • Roles in performance marketing
  • Speaking or podcast invitations
  • Questions about performance marketing
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Guest post swaps
Skills
paid socialcreative testingeditorialGoogle Ads
Open to workLooking for a role
closes in 3 months

Open to Marketing Director roles at pre-seed biotech companies

Target roles
Marketing Director
Level
Mid
Industries
Developer tools, Fintech
Work mode
Hybrid
Available
30 days notice
Work authorization
Indian citizen
What I'm looking for
Early-stage company (Series A) where performance marketing is core to the product.
Not interested in
Pure people management

20 years in performance marketing. Strongest at creative testing and Google Ads. Available from next month.

Mumbai, India · remote OKpaid socialcreative testinggoogle ads
Open
AdvisingOpen to advising
closes in 3 months

Office hours for first-time founders: performance marketing and editorial

Topics
performance marketing, Google Ads, editorial
Format
Calls
Terms
Equity
Capacity
Two calls a month
Best for
Teams scaling past 50 people

20 years of performance marketing. Can review plans, decks and hiring loops.

Mumbai, Indiapaid socialeditorialgoogle ads
Open

Experience

  1. Marketing Director
    Oct 2023 - Present
    Tata Motors · 3 yr 1 mo · Contract · Mumbai, India
    • Launched 4 campaigns, 3 of them in new markets.
    • Ran 421 creative tests a year across paid social.
  2. Product Marketing Manager
    Oct 2021 - Oct 2023
    Nykaa · 2 yr · Full-time · Mumbai, India
    • Ran 79 customer interviews before writing the first spec.
  3. Product Marketing Manager
    Jan 2019 - Oct 2021
    PhonePe · 2 yr 9 mo · Full-time · Mumbai, India
    • Cut time-to-first-value for new lending customers from 19 days to 2.
    • Killed 5 features nobody used and shipped the 4 that customers asked for.
  4. Content Marketing Lead
    Jul 2016 - Jan 2019
    Asian Paints · 2 yr 6 mo · Full-time · Mumbai, India
    • Hired and trained a acquisition team of 3.
    • Ran 644 creative tests a year across paid social.
  5. Content Marketing Lead
    Dec 2013 - Jul 2016
    Kotak Mahindra Bank · 2 yr 7 mo · Full-time · Mumbai, India
    • Ran 213 creative tests a year across paid social.

Projects

Performance marketing benchmark
2025

Reproducible benchmarks comparing editorial and creative testing on real workloads.

Write-up: performance marketing in practice
2022

A long-form guide to performance marketing for people starting out.

References

No references yet.

Education

  1. ISB Hyderabad
    MBA, Business Administration
    2006 - 2008
  2. IIT Delhi
    B.Tech, Journalism
    2001 - 2005

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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