Mariana Valentina Sandoval

S

Head of Marketing at Sable Learning · B2B demand generation · HubSpot, ABM

Sable Learning
Seattle, WA · PT (UTC-8)
11+ years experience
Johns Hopkins University
English
Co-founderHiring
Messaging unavailable

Overview

Head of Marketing at Sable Learning, focused on B2B demand generation. Generated $26 million of qualified pipeline in a year. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Most at home with ABM and HubSpot. Parent of two, so mostly sleep-deprived.

Good reasons to reach out
  • People who want to build this with me
  • Candidates for the role I'm hiring for
  • Thoughtful intros to people in my field
Please don't message about
  • Offshore staffing offers
  • Agency or outsourcing pitches

Fastest replies in the morning

Skills
webinarsdemand generationABMHubSpotpipeline
Co-founderLooking for a co-founder
closes in 3 months

Looking for a go-to-market co-founder for construction estimating for schools in tier-2 cities

The idea
Construction estimating for schools in tier-2 cities
Stage
Prototype
I bring
12 years in B2B demand generation
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
Seattle or remote

I bring 17 years of B2B demand generation (currently Sable Learning). Ideally you've run operations in LatAm. Full-time from day one.

Seattle, WAdemand generationwebinarsabm
Open
HiringHiring for a role
closes in 3 months

Building out demand gen at Sable Learning: product marketers wanted in Seattle

Role
Product marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$181k-$251k + equity
Team
Demand gen, 16 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Clear written communication
Process
Decision within 10 days

Comp $149k-$223k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Seattle, WAwebinarshubspotdemand generation
Open

Experience

  1. Head of Marketing
    May 2026 - Present
    Sable Learning · 5 mo · Full-time · Seattle, WA
    • Generated $14 million of qualified pipeline in a year.
    • Launched 13 campaigns, 6 of them in new markets.
    • Hired and trained a demand gen team of 8.
  2. Marketing Associate
    Feb 2023 - May 2026
    Cloudflare · 3 yr 3 mo · Full-time · Seattle, WA
    • Launched 10 campaigns, 5 of them in new markets.
    • Generated $5 million of qualified pipeline in a year.
  3. Growth Marketing Manager
    Oct 2019 - Feb 2023
    Expedia Group · 3 yr 4 mo · Full-time · Seattle, WA
    • Launched 18 campaigns, 4 of them in new markets.
  4. Senior Brand Manager
    Mar 2018 - Oct 2019
    Twilio · 1 yr 7 mo · Full-time · Seattle, WA
    • Hired and trained a demand gen team of 10.
    • Launched 6 campaigns, 4 of them in new markets.
  5. Content Marketing Lead
    Nov 2015 - Mar 2018
    Walmart · 2 yr 4 mo · Full-time · Seattle, WA
    • Launched 7 campaigns, 3 of them in new markets.
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.

Projects

Write-up: B2B demand generation in practice
2026

A long-form guide to B2B demand generation for people starting out.

Side project: a recipe search engine
2025

Built with ABM and webinars. 3358 people used it last year.

References

No references yet.

Education

  1. Johns Hopkins University
    MS, Psychology
    2009 - 2011
  2. NYU
    BA, Psychology
    2005 - 2009

Details

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