Marie deWit

S

Head of Marketing at Copper Grid · B2B demand generation · HubSpot, demand generation

Copper Grid
Amsterdam, Netherlands · CET (UTC+1)
12+ years experience
Humboldt University of Berlin
English, Dutch
Messaging unavailable

Overview

Based in Amsterdam. I lead B2B demand generation at Copper Grid. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. Most at home with ABM and demand generation. I tinker with 3D printers.

Good reasons to reach out
  • Roles in B2B demand generation
  • Candidates for the role I'm hiring for
  • Questions about B2B demand generation
  • Second opinions on demand generation decisions
Please don't message about
  • Agency or outsourcing pitches
  • Courses and coaching offers

Slower in the last week of each quarter

Skills
ABMpipelinedemand generationHubSpotwebinars
HiringHiring for a role
closes in 3 months

Hiring a growth marketer for the demand gen team - Amsterdam

Role
Growth marketer
Level
Mid
Type
Full-time
Work mode
On-site
Compensation
$175k-$244k + equity
Team
Demand gen, 6 people
Start
Within a month
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Two interviews and a paid trial day

Comp €76k-€117k. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

Amsterdam, Netherlandspipelinewebinarsdemand generation
Open to workLooking for a role
closes in 3 months

Next role: Head of Marketing in agritech, Amsterdam or hybrid

Target roles
Head of Marketing
Level
Senior
Industries
AI infrastructure, Consumer apps
Work mode
Remote
Available
90 days notice
Work authorization
Authorized to work in Netherlands
What I'm looking for
Scope to lead B2B demand generation work, with a manager who gives direct feedback.
Not interested in
Night shifts

12 years in B2B demand generation. Strongest at HubSpot and pipeline. Available immediately.

Amsterdam, Netherlands · remote OKpipelinedemand generationwebinars

Experience

  1. Head of Marketing
    Sep 2024 - Present
    Copper Grid · 2 yr 1 mo · Full-time · Amsterdam, Netherlands
    • Generated $25 million of qualified pipeline in a year.
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
  2. Content Marketing Lead
    Jun 2022 - Sep 2024
    LVMH · 2 yr 3 mo · Full-time · Amsterdam, Netherlands
    • Launched 13 campaigns, 2 of them in new markets.
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    Aug 2018 - Jun 2022
    Revolut · 3 yr 10 mo · Full-time · Amsterdam, Netherlands
    • Generated $16 million of qualified pipeline in a year.
  4. Marketing Associate
    Jan 2015 - Aug 2018
    Nokia · 3 yr 7 mo · Full-time · Amsterdam, Netherlands
    • Launched 15 campaigns, 2 of them in new markets.

Projects

Side project: a reading list app
2025

Built with HubSpot and webinars. 3311 people used it last year.

Write-up: B2B demand generation in practice
2023

A long-form guide to B2B demand generation for people starting out.

References

No references yet.

Education

  1. Humboldt University of Berlin
    BA, Journalism
    2010 - 2013

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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