Martha Campbell

Overview

VP of Product at Prism Pay, focused on creator tools. Killed 7 features nobody used and shipped the 4 that customers asked for. Ran 200 customer interviews before writing the first spec. Before that: McKinsey & Company and Lloyds Banking Group. Most at home with monetisation and content.

Usually replies within a day

Experience

1. VP of Product

   Jan 2023 - Present
   Prism Pay · 3 yr 9 mo · Full-time · Edinburgh, UK
   • Grew creator revenue from $8 million to $31 million ARR.
   • Killed 3 features nobody used and shipped the 4 that customers asked for.
   • Cut time-to-first-value for new creator customers from 17 days to 3.
2. Product Manager

   Aug 2019 - Jan 2023
   McKinsey & Company · 3 yr 5 mo · Full-time · Edinburgh, UK
   • Took creator activation from 30% to 36% in three quarters.
   • Launched the creator product in 4 markets.
3. Senior Product Manager

   Jun 2018 - Aug 2019
   Lloyds Banking Group · 1 yr 2 mo · Full-time · Edinburgh, UK
   • Took creator activation from 29% to 47% in three quarters.
4. Associate Product Manager

   Sep 2015 - Jun 2018
   Booking.com · 2 yr 9 mo · Full-time · Edinburgh, UK
   • Cut time-to-first-value for new creator customers from 21 days to 4.
   • Killed 5 features nobody used and shipped the 3 that customers asked for.
5. Associate Product Manager

   Mar 2014 - Sep 2015
   BBC · 1 yr 6 mo · Full-time · Edinburgh, UK
   • Cut time-to-first-value for new creator customers from 16 days to 1.

Projects

No references yet.

Education

1. University of Bristol

   BSc, Design
   2008 - 2011