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Matt Bennett

Sample profile

Content Marketing Lead, Lattice Labs - content strategy · analytics · editorial

Works at
Lattice Labs
Location
Bristol, UK · GMT (UTC+0)
Experience
6+ years experience
Education
Imperial College London
Languages
English, Arabic
Advising
Message Connect

Overview

Content Marketing Lead at Lattice Labs, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Most at home with copywriting and analytics. Jazz piano, badly.

Good reasons to reach out
  • Advice on content and SEO
  • Speaking or podcast invitations
  • Second opinions on content strategy decisions
Please don't message about
  • Unpaid work or spec projects
  • Crypto token projects
  • Agency or outsourcing pitches

Slower in the last week of each quarter

Skills
analyticscontent strategyeditorialcopywritingcampaigns
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and campaigns

Topics
content and SEO, copywriting, content strategy
Format
Office hours
Terms
Free for early founders
Capacity
One advisory role at a time
Best for
First-time founders

6 years of content and SEO. Prefer specific questions over coffee chats.

Bristol, UKeditorialcampaignscontent strategy
Open

Experience

  1. Content Marketing Lead
    May 2023 - Present
    Lattice Labs · 3 yr 6 mo · Full-time · Bristol, UK
    • Launched 16 campaigns, 6 of them in new markets.
    • Built a library of 526 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Oct 2021 - May 2023
    BT Group · 1 yr 7 mo · Full-time · Bristol, UK
    • Built a library of 883 articles that still drives sign-ups.
    • Grew organic traffic from 198k to 1669k monthly visits.
  3. Marketing Associate
    Oct 2020 - Oct 2021
    Fenwick Group · 1 yr · Full-time · Bristol, UK
    • Launched 9 campaigns, 4 of them in new markets.
    • Grew organic traffic from 53k to 1461k monthly visits.

Projects

Write-up: content and SEO in practice
2023

A long-form guide to content and SEO for people starting out.

Open-source campaigns toolkit
2022

A small library for content and SEO that 410 developers star on GitHub.

References

No references yet.

Education

  1. Imperial College London
    MEng, Marketing
    2022 - 2024
  2. UCL
    BSc, Marketing
    2017 - 2020

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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