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Matthew Lane

Sample profile

Content Marketing Lead, Workday - copywriting · content strategy · editorial

Works at
Workday
Location
San Francisco, CA · PT (UTC-8)
Experience
4+ years experience
Education
Rice University
Languages
English

Overview

I work on content and SEO at Workday in San Francisco. Grew organic traffic from 172k to 1138k monthly visits. Built a library of 763 articles that still drives sign-ups. Learning to draw.

Good reasons to reach out
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Second opinions on content strategy decisions
Please don't message about
  • Unpaid work or spec projects
  • Guest post swaps
  • Courses and coaching offers

Best reached early in the week

Skills
analyticscopywritingcontent strategyeditorial

Experience

  1. Content Marketing Lead
    Apr 2026 - Present
    Workday · 7 mo · Full-time · San Francisco, CA
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 17 campaigns, 5 of them in new markets.
    • Hired and trained a content team of 11.
  2. Marketing Associate
    Aug 2023 - Apr 2026
    JPMorgan Chase · 2 yr 8 mo · Full-time · San Francisco, CA
    • Built a library of 306 articles that still drives sign-ups.
  3. Marketing Associate
    Oct 2022 - Aug 2023
    Pinterest · 10 mo · Full-time · San Francisco, CA
    • Built a library of 182 articles that still drives sign-ups.

References

No references yet.

Education

  1. Rice University
    BA, Communications
    2018 - 2022

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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