Megan Perry

S

Head of Data at Saffron Data · Marketing analytics · R, SQL

Saffron Data
Ottawa, ON · ET (UTC-5)
10+ years experience
OCAD University
English
Hiring
Messaging unavailable

Overview

Based in Ottawa. I lead marketing analytics at Saffron Data. Taught SQL to 172 non-analysts. Wrote the metric definitions the leadership team reviews every week. Most at home with attribution and SQL. I teach a weekend class on incrementality.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Second opinions on Looker decisions
Please don't message about
  • Offshore staffing offers
  • Generic networking requests
  • Survey or panel invitations
Skills
incrementalityRSQLattributionLookermarketing mix modelling
HiringHiring for a role
closes in 3 months

Looking for a data scientist who has worked on Looker at scale

Role
Data scientist
Level
Mid
Type
Full-time
Work mode
Hybrid
Compensation
$169k-$236k + equity
Team
Marketing science, 15 people
Start
As soon as possible
Must have
Strong SQL and statistics Turns analysis into decisions Clear written communication
Process
Intro call, technical deep dive, team chat

Comp C$127k-C$204k. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Ottawa, ONmarketing mix modellingincrementalityr
Open

Experience

  1. Head of Data
    Jan 2024 - Present
    Saffron Data · 2 yr 9 mo · Full-time · Ottawa, ON
    • Built the marketing science models now used in 3 product decisions a quarter.
    • Replaced 90 hand-built dashboards with one metrics layer people trust.
  2. Analytics Manager
    Nov 2022 - Jan 2024
    PwC · 1 yr 2 mo · Full-time · Ottawa, ON
    • Built the marketing science models now used in 3 product decisions a quarter.
    • Replaced 111 hand-built dashboards with one metrics layer people trust.
  3. Data Analyst
    Jun 2021 - Nov 2022
    Loblaw · 1 yr 5 mo · Full-time · Ottawa, ON
    • Taught SQL to 178 non-analysts.
  4. Data Analyst
    Jul 2018 - Jun 2021
    Google · 2 yr 11 mo · Full-time · Ottawa, ON
    • Wrote the metric definitions the leadership team reviews every week.
  5. Senior Data Scientist
    Sep 2016 - Jul 2018
    Manulife · 1 yr 10 mo · Full-time · Ottawa, ON
    • Built the marketing science models now used in 3 product decisions a quarter.

Projects

Open-source incrementality toolkit
2024

A small library for marketing analytics that 535 developers star on GitHub.

Write-up: marketing analytics in practice
2023

A long-form guide to marketing analytics for people starting out.

References

No references yet.

Education

  1. OCAD University
    BDes, Statistics
    2000 - 2004

Details

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