Michelle Olson

S

VP of Product at Forge Energy · supply chain, last-mile delivery

Forge Energy
Vancouver, BC · PT (UTC-8)
13+ years experience
Western University
English
Hiring
Messaging unavailable

Overview

I lead logistics at Forge Energy in Vancouver. Cut time-to-first-value for new logistics customers from 17 days to 1. Ran 135 customer interviews before writing the first spec. Plant-based cook and baker.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Working sessions on last-mile delivery
  • Questions about logistics
  • Speaking or podcast invitations
Please don't message about
  • Crypto token projects
  • Unpaid work or spec projects
  • Agency or outsourcing pitches

Fastest replies in the morning

Skills
SQLoperationslast-mile deliveryroutingsupply chain
HiringHiring for a role
closes in 3 months

Hiring a senior senior pm for the logistics team - Vancouver

Role
Senior senior pm
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
$149k-$198k
Team
Logistics, 10 people
Start
As soon as possible
Must have
Production experience with routing Production experience with last-mile delivery Comfort with ambiguity
Process
Intro call, technical deep dive, team chat

Comp C$146k-C$182k. We decide within ten days. Message me with one thing you shipped that you're proud of.

Vancouver, BCsupply chainlast-mile deliveryrouting
Open

Experience

  1. VP of Product
    Aug 2024 - Present
    Forge Energy · 2 yr 2 mo · Full-time · Vancouver, BC
    • Launched the logistics product in 9 markets.
    • Grew logistics revenue from $8 million to $25 million ARR.
  2. Director of Product
    Feb 2022 - Jun 2024
    Lululemon · 2 yr 4 mo · Full-time · Vancouver, BC
    • Grew logistics revenue from $7 million to $25 million ARR.
  3. Senior Product Manager
    Jul 2019 - Oct 2021
    Canadian Tire · 2 yr 3 mo · Full-time · Vancouver, BC
    • Cut time-to-first-value for new logistics customers from 16 days to 4.
    • Took logistics activation from 24% to 39% in three quarters.
  4. Group Product Manager
    Nov 2015 - May 2019
    Meta · 3 yr 6 mo · Full-time · Vancouver, BC
    • Grew logistics revenue from $9 million to $30 million ARR.
  5. Product Manager
    Dec 2013 - Nov 2015
    Loblaw · 1 yr 11 mo · Contract · Vancouver, BC
    • Grew logistics revenue from $1 million to $12 million ARR.
    • Killed 6 features nobody used and shipped the 3 that customers asked for.

Projects

Open-source SQL toolkit
2026

A small library for logistics that 125 developers star on GitHub.

Write-up: logistics in practice
2023

A long-form guide to logistics for people starting out.

References

No references yet.

Education

  1. Western University
    HBA, Computer Science
    2003 - 2007

Details

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