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Nadia AlFalasi

Sample profile

Content Marketing Lead at First Abu Dhabi Bank | ex-du

Works at
First Abu Dhabi Bank
Location
Dubai, UAE · GST (UTC+4)
Experience
10+ years experience
Education
American University in Cairo
Languages
English, Arabic, Spanish
Advising
Message Connect

Overview

10 years in marketing, the last 4 at First Abu Dhabi Bank, where I work on the content team. Launched 12 campaigns, 4 of them in new markets. Before that: du and Visa. Most at home with content strategy and editorial. Marathoner (4 so far).

Good reasons to reach out
  • Advice on content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Paid follower schemes
  • Courses and coaching offers

Prefers short, specific messages

Skills
copywritingeditorialcontent strategyanalyticspricing
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and pricing

Topics
content and SEO, pricing, copywriting
Format
Office hours
Terms
Open to discuss
Capacity
A few async reviews a month
Best for
Teams scaling past 50 people

10 years of content and SEO. Can review plans, decks and hiring loops.

Dubai, UAEanalyticspricingcontent strategy
Open

Experience

  1. Content Marketing Lead
    Mar 2023 - Present
    First Abu Dhabi Bank · 3 yr 8 mo · Full-time · Dubai, UAE
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 4.
  2. Product Marketing Manager
    Aug 2020 - Mar 2023
    du · 2 yr 7 mo · Full-time · Dubai, UAE
    • Took payments activation from 19% to 58% in three quarters.
  3. Product Marketing Manager
    Feb 2019 - Aug 2020
    Visa · 1 yr 6 mo · Full-time · Dubai, UAE
    • Launched the payments product in 13 markets.
  4. Marketing Associate
    Oct 2016 - Feb 2019
    Amazon · 2 yr 4 mo · Full-time · Dubai, UAE
    • Grew organic traffic from 159k to 604k monthly visits.
    • Launched 9 campaigns, 2 of them in new markets.

Projects

Content and SEO benchmark
2025

Reproducible benchmarks comparing content strategy and copywriting on real workloads.

Side project: a habit tracker
2024

Built with analytics and pricing. 4400 people used it last year.

References

No references yet.

Education

  1. American University in Cairo
    BA, Journalism
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

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