Nancy Wells

Overview

I've spent 14 years on content and SEO - first at Thomson Reuters, now at Helix Finance. Launched 4 campaigns, 5 of them in new markets. Before that: CIBC and Accenture.

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Experience

1. Head of Marketing

   Oct 2025 - Present
   Helix Finance · 1 yr 1 mo · Full-time · Vancouver, BC
   • Built a library of 576 articles that still drives sign-ups.
   • Grew organic traffic from 75k to 899k monthly visits.
   • Hired and trained a content team of 5.
2. Marketing Associate

   Oct 2022 - Oct 2025
   CIBC · 3 yr · Full-time · Vancouver, BC
   • Built a library of 637 articles that still drives sign-ups.
3. Growth Marketing Manager

   May 2020 - Oct 2022
   Accenture · 2 yr 5 mo · Full-time · Vancouver, BC
   • Grew organic traffic from 154k to 1660k monthly visits.
   • Built a library of 616 articles that still drives sign-ups.
4. Senior Brand Manager

   Feb 2018 - May 2020
   Rogers · 2 yr 3 mo · Full-time · Vancouver, BC
   • Hired and trained a content team of 3.
   • Grew organic traffic from 109k to 677k monthly visits.
5. Growth Marketing Manager

   Apr 2015 - Feb 2018
   Thomson Reuters · 2 yr 10 mo · Full-time · Vancouver, BC
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
   • Hired and trained a content team of 3.

Projects

No references yet.

Education

1. Ivey Business School

   MBA, Business Administration
   2012 - 2014
2. Queen's University

   BCom, Psychology
   2008 - 2012