Natalie Henry

S

Head of Marketing · Lifecycle marketing · email

Alder Ops
Pittsburgh, PA · ET (UTC-5)
10+ years experience
Harvard Business School
English
Hiring
Messaging unavailable

Overview

Based in Pittsburgh. I lead lifecycle marketing at Alder Ops. Lifted 90-day retention 7 points with lifecycle programs.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Agency or outsourcing pitches
  • Guest post swaps
  • Paid follower schemes

Fastest replies in the morning

Skills
retentionemailBrazesegmentationCRM
HiringHiring for a role
closes in 3 months

7 content lead roles open on the lifecycle team in Pittsburgh

Role
Content lead
Level
Senior
Type
Contract
Work mode
Hybrid
Compensation
$139k-$190k + equity
Team
Lifecycle, 5 people
Start
This quarter
Must have
Production experience with segmentation Production experience with Braze Good judgment about what not to build
Process
Decision within 10 days

Comp $184k-$280k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Pittsburgh, PAcrmemailsegmentation
Open

Experience

  1. Head of Marketing
    Jan 2025 - Present
    Alder Ops · 1 yr 9 mo · Full-time · Pittsburgh, PA
    • Hired and trained a lifecycle team of 10.
    • Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
  2. Content Marketing Lead
    Sep 2022 - Jan 2025
    Intuit · 2 yr 4 mo · Full-time · Pittsburgh, PA
    • Hired and trained a lifecycle team of 8.
  3. Growth Marketing Manager
    Feb 2020 - Sep 2022
    Ford · 2 yr 7 mo · Full-time · Pittsburgh, PA
    • Lifted 90-day retention 4 points with lifecycle programs.
    • Hired and trained a lifecycle team of 12.
  4. Marketing Associate
    Jul 2018 - Feb 2020
    PayPal · 1 yr 7 mo · Full-time · Pittsburgh, PA
    • Launched 13 campaigns, 6 of them in new markets.
  5. Product Marketing Manager
    Aug 2016 - Jul 2018
    Stripe · 1 yr 11 mo · Full-time · Pittsburgh, PA
    • Grew platform revenue from $7 million to $45 million ARR.

Projects

Open-source CRM toolkit
2022

A small library for lifecycle marketing that 652 developers star on GitHub.

References

No references yet.

Education

  1. Harvard Business School
    MBA, Business Administration
    2013 - 2015
  2. Harvard University
    AB, Economics
    2008 - 2012

Details

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