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Natalie Hoffman

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Senior Product Manager at Fairway Solutions | ex-Robinhood

Works at
Fairway Solutions
Location
New York, NY · ET (UTC-5)
Experience
10+ years experience
Education
Stanford GSB
Languages
English
Co-founderOpen to work
Message Connect

Overview

Based in New York. I work on developer products at Fairway Solutions. Cut time-to-first-value for new developer customers from 17 days to 3. Took developer activation from 27% to 55% in three quarters. Before that: Robinhood and Mastercard. Most at home with documentation and developer experience. Volunteer coding coach for school students.

Good reasons to reach out
  • People who want to build this with me
  • Roles in developer products
  • Second opinions on SDKs decisions
  • Questions about developer products
  • Thoughtful intros to people in my field
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects
  • Feature requests for my employer's product

Prefers short, specific messages

Skills
APIsdocumentationdeveloper experienceSDKstechnical product management
Co-founderLooking for a co-founder
closes in 3 months

Need a commercial co-founder: procurement in MENA

The idea
Procurement in MENA
Stage
Idea
I bring
9 years in developer products
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time now
Location
New York or remote

I bring 10 years of developer products (currently Fairway Solutions). Ideally you've built ML systems in production. Full-time from day one.

New York, NYtechnical product managementsdksdeveloper experience
Open
Open to workLooking for a role
closes in 3 months

Open to Product Manager roles at Series B marketplaces companies

Target roles
Product Manager
Level
Mid
Industries
AI infrastructure, B2B SaaS
Work mode
On-site
Available
From next quarter
Work authorization
Authorized to work in the NY
What I'm looking for
Early-stage company (Series B) where developer products is core to the product.
Not interested in
Night shifts

10 years in developer products. Strongest at technical product management and SDKs. Can start in about six weeks.

New York, NYdeveloper experiencesdksdocumentation
Open

Experience

  1. Senior Product Manager
    Feb 2025 - Present
    Fairway Solutions · 1 yr 9 mo · Full-time · New York, NY
    • Killed 3 features nobody used and shipped the 4 that customers asked for.
    • Ran 96 customer interviews before writing the first spec.
    • Grew developer revenue from $5 million to $60 million ARR.
  2. Product Manager
    Dec 2022 - Feb 2025
    Robinhood · 2 yr 2 mo · Full-time · New York, NY
    • Killed 6 features nobody used and shipped the 2 that customers asked for.
    • Ran 151 customer interviews before writing the first spec.
  3. Associate Product Manager
    Apr 2021 - Dec 2022
    Mastercard · 1 yr 8 mo · Full-time · New York, NY
    • Launched the developer product in 13 markets.
  4. Product Manager
    Jan 2018 - Apr 2021
    Snowflake · 3 yr 3 mo · Full-time · New York, NY
    • Ran 80 customer interviews before writing the first spec.
  5. Associate Product Manager
    Oct 2016 - Jan 2018
    HubSpot · 1 yr 3 mo · Full-time · New York, NY
    • Grew developer revenue from $2 million to $22 million ARR.

Projects

Write-up: developer products in practice
2026

A long-form guide to developer products for people starting out.

Open-source technical product management toolkit
2022

A small library for developer products that 765 developers star on GitHub.

References

No references yet.

Education

  1. Stanford GSB
    MBA, Business Administration
    2017 - 2019
  2. University of Illinois Urbana-Champaign
    BS, Computer Science
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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