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Neil Siddharth Rao

Sample profile

Content Marketing Lead at CIMB | ex-DBS Bank

Works at
CIMB
Location
Sydney, Australia · AEST (UTC+10)
Experience
8+ years experience
Education
Melbourne Business School
Languages
English, Hindi
Open to work
Message Connect

Overview

8 years in marketing, the last 2 at CIMB, where I work on the content team. Grew organic traffic from 158k to 1541k monthly visits. Launched 13 campaigns, 3 of them in new markets. Most at home with content strategy and editorial. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Roles in content and SEO
  • Second opinions on pricing decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Unpaid work or spec projects
  • Crypto token projects
  • Offshore staffing offers

Checks messages twice a week

Skills
copywritingeditorialpricingcontent strategy
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in mobility, Sydney or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
AI infrastructure, E-commerce
Work mode
Remote
Available
30 days notice
Work authorization
Authorized to work in Australia
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Agencies and outsourcing firms

8 years in content and SEO. Strongest at pricing and copywriting. Open to the right conversation.

Sydney, Australiacontent strategypricingcopywriting
Open

Experience

  1. Content Marketing Lead
    Jul 2024 - Present
    CIMB · 2 yr 4 mo · Full-time · Sydney, Australia
    • Built a library of 458 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Nov 2021 - Jun 2024
    DBS Bank · 2 yr 7 mo · Full-time · Sydney, Australia
    • Built a library of 802 articles that still drives sign-ups.
    • Grew organic traffic from 160k to 1003k monthly visits.
  3. Marketing Associate
    Sep 2020 - Nov 2021
    Toyota · 1 yr 2 mo · Full-time · Sydney, Australia
    • Built a library of 474 articles that still drives sign-ups.
  4. Marketing Associate
    Jun 2018 - May 2020
    Mercari · 1 yr 11 mo · Full-time · Sydney, Australia
    • Built a library of 861 articles that still drives sign-ups.
    • Grew organic traffic from 166k to 505k monthly visits.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2020 - 2022
  2. National University of Singapore
    BComp, Communications
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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