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Overview
8 years in marketing, the last 3 at SEEK, where I work on the content team. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Atlassian and Toyota. Most at home with copywriting and analytics.
Good reasons to reach out
- Working sessions on editorial
Please don't message about
- Paid follower schemes
- SEO and link-building offers
Replies between meetings, usually same day
Skills
editorialanalyticscopywritingcontent strategy
Experience
- Content Marketing LeadFeb 2024 - PresentSEEK · 2 yr 9 mo · Full-time · Ho Chi Minh City, Vietnam
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Built a library of 755 articles that still drives sign-ups.
- Hired and trained a content team of 3.
- Product Marketing ManagerDec 2020 - Feb 2024Atlassian · 3 yr 2 mo · Full-time · Ho Chi Minh City, Vietnam
- Took logistics activation from 31% to 43% in three quarters.
- Marketing AssociateOct 2018 - Dec 2020Toyota · 2 yr 2 mo · Full-time · Ho Chi Minh City, Vietnam
- Grew organic traffic from 167k to 875k monthly visits.
- Built a library of 263 articles that still drives sign-ups.
References
No references yet.
Education
- Monash UniversityBCom, Journalism2014 - 2018
Details
Compensation expectations
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Direct contact details
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