Nidhi Khushboo Gokhale

S

CMO, Plume HQ - demand generation · HubSpot · ABM

Plume HQ
Jaipur, India · IST (UTC+5:30)
12+ years experience
ISB Hyderabad
English, Hindi
Hiring
Messaging unavailable

Overview

Currently at Plume HQ, where I lead B2B demand generation with a team of 26. Launched 7 campaigns, 4 of them in new markets. Before that: TCS and McKinsey & Company. Most at home with demand generation and ABM. I host a monthly meetup on B2B demand generation.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Questions about search and ranking
  • Second opinions on demand generation decisions
  • Working sessions on CRM
Please don't message about
  • Recruiters for roles outside my stack
  • Courses and coaching offers
  • Unpaid work or spec projects

Checks messages twice a week

Skills
ABMpipelinedemand generationwebinarsCRMHubSpot
HiringHiring for a role
closes in 3 months

Building out demand gen at Plume HQ: content leads wanted in Jaipur

Role
Content lead
Level
Mid
Type
Contract
Work mode
Hybrid
Compensation
₹24-55 LPA
Team
Search, 11 people
Start
This quarter
Must have
Production experience with demand generation Production experience with HubSpot Ownership of something end to end
Process
3 conversations, no take-home

Comp ₹23-63 LPA. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Jaipur, India · remote OKwebinarsdemand generationhubspot
Open

Experience

  1. CMO
    Dec 2024 - Present
    Plume HQ · 1 yr 10 mo · Full-time · Jaipur, India
    • Led the migration of 16 services to pipeline.
    • Wrote the demand generation service that now handles 78 million requests a day.
  2. Product Marketing Manager
    Feb 2023 - Dec 2024
    TCS · 1 yr 10 mo · Full-time · Jaipur, India
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
  3. Content Marketing Lead
    Mar 2019 - Dec 2022
    McKinsey & Company · 3 yr 9 mo · Full-time · Jaipur, India
    • Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable.
  4. Product Marketing Manager
    Apr 2017 - Mar 2019
    BigBasket · 1 yr 11 mo · Full-time · Jaipur, India
    • Grew payments revenue from $3 million to $47 million ARR.
  5. Marketing Associate
    Aug 2014 - Apr 2017
    Philips · 2 yr 8 mo · Full-time · Jaipur, India
    • Launched 5 campaigns, 5 of them in new markets.
    • Generated $10 million of qualified pipeline in a year.

Projects

Write-up: search and ranking in practice
2022

A long-form guide to search and ranking for people starting out.

References

No references yet.

Education

  1. ISB Hyderabad
    MBA, Business Administration
    2004 - 2006
  2. Shri Ram College of Commerce
    B.Com, Marketing
    1998 - 2002

Details

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