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Nina Willems

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Director of Design at Celonis · B2B dashboards · information architecture, data visualisation

Works at
Celonis
Location
Rotterdam, Netherlands · CET (UTC+1)
Experience
12+ years experience
Education
Bocconi University
Languages
English, Dutch
AdvisingCo-founder
Message Connect

Overview

Director of Design at Celonis, focused on B2B dashboards. Shipped the enterprise redesign that lifted task completion 14%. Before that: L'Oréal and Adyen. Most at home with data visualisation and information architecture. I teach a weekend class on data visualisation.

Good reasons to reach out
  • People who want to build this with me
  • Advice on B2B dashboards
  • Speaking or podcast invitations
Please don't message about
  • Unpaid design tests
  • Crypto token projects
Skills
information architecturedata visualisationtrustFigma
AdvisingOpen to advising
closes in 3 months

Office hours for first design hires: B2B dashboards and trust

Topics
B2B dashboards, Figma, information architecture
Format
Office hours
Terms
Open to discuss
Capacity
Two calls a month
Best for
First-time founders

22 years of B2B dashboards. Can review plans, decks and hiring loops.

Rotterdam, Netherlands · remote OKinformation architecturetrustdata visualisation
Open
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for customer support automation for solar installers

The idea
Looking for an ML-focused co-founder for customer support automation for solar installers
Stage
Prototype
I bring
15 years in B2B dashboards
Looking for
Technical co-founder who has shipped B2B software
Commitment
Full-time after funding
Location
Rotterdam or remote

I bring 22 years of B2B dashboards (currently Celonis). Ideally you've built ML systems in production. Incorporated, self-funded so far.

Rotterdam, Netherlandsinformation architecturefigmadata visualisation
Open

Experience

  1. Director of Design
    Jan 2025 - Present
    Celonis · 1 yr 10 mo · Full-time · Rotterdam, Netherlands
    • Brought the enterprise flows to WCAG 2.2 AA.
    • Shipped the enterprise redesign that lifted task completion 14%.
  2. Product Designer
    Apr 2021 - Jan 2025
    L'Oréal · 3 yr 9 mo · Full-time · Rotterdam, Netherlands
    • Built a component library 55 engineers ship with every day.
  3. Product Designer
    May 2019 - Mar 2021
    Adyen · 1 yr 10 mo · Full-time · Rotterdam, Netherlands
    • Cut support tickets about enterprise by 22% with clearer copy and states.
  4. Senior Product Designer
    Nov 2016 - May 2019
    Supercell · 2 yr 6 mo · Full-time · Rotterdam, Netherlands
    • Ran 72 usability sessions and turned them into a research repository.
  5. Staff Product Designer
    Sep 2014 - Nov 2016
    BlaBlaCar · 2 yr 2 mo · Full-time · Rotterdam, Netherlands
    • Shipped the enterprise redesign that lifted task completion 23%.

Projects

Open-source Figma toolkit
2024

A small library for B2B dashboards that 100 developers star on GitHub.

References

No references yet.

Education

  1. Bocconi University
    BSc, Architecture
    2000 - 2003

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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