Oliver Bowman

Overview

I've spent 8 years on content and SEO - first at Wealthsimple, now at BMO. Grew organic traffic from 154k to 642k monthly visits. Built a library of 362 articles that still drives sign-ups. Before that: Wealthsimple and PwC. Most at home with analytics and content strategy. Into vintage synthesizers.

Slower in the last week of each quarter

Experience

1. Content Marketing Lead

   Dec 2025 - Present
   BMO · 10 mo · Full-time · Toronto, ON
   • Built a library of 611 articles that still drives sign-ups.
   • Launched 4 campaigns, 4 of them in new markets.
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
2. Growth Marketing Manager

   Aug 2022 - Dec 2025
   Wealthsimple · 3 yr 4 mo · Full-time · Toronto, ON
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
3. Growth Marketing Manager

   Jun 2021 - Aug 2022
   PwC · 1 yr 2 mo · Full-time · Toronto, ON
   • Built a library of 483 articles that still drives sign-ups.
   • Hired and trained a content team of 8.
4. Marketing Associate

   Oct 2018 - Jun 2021
   Wealthsimple · 2 yr 8 mo · Full-time · Toronto, ON
   • Launched 16 campaigns, 6 of them in new markets.
   • Grew organic traffic from 89k to 1638k monthly visits.

Projects

No references yet.

Education

1. OCAD University

   BDes, Psychology
   2013 - 2017