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Overview
8 years in marketing, the last 3 at Ryanair, where I work on the content team. Hired and trained a content team of 3. Grew organic traffic from 92k to 616k monthly visits. Before that: Accenture and HSBC. Most at home with editorial and content strategy. I write a small newsletter about content and SEO.
Good reasons to reach out
- Questions about content and SEO
Please don't message about
- Offshore staffing offers
- Paid follower schemes
- Agency or outsourcing pitches
Usually replies within a day
Skills
copywritingpricinganalyticseditorialcontent strategy
Experience
- Content Marketing LeadMar 2024 - PresentRyanair · 2 yr 8 mo · Full-time · London, UK
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Grew organic traffic from 110k to 1430k monthly visits.
- Built a library of 174 articles that still drives sign-ups.
- Growth Marketing ManagerSep 2020 - Mar 2024Accenture · 3 yr 6 mo · Full-time · London, UK
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 4.
- Marketing AssociateOct 2018 - Sep 2020HSBC · 1 yr 11 mo · Full-time · London, UK
- Launched 13 campaigns, 6 of them in new markets.
References
No references yet.
Education
- Trinity College DublinBA, Marketing2014 - 2017
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