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Paige Robertson

Sample profile

Content Marketing Lead at Workday · analytics, editorial

Works at
Workday
Location
Dallas, TX · CT (UTC-6)
Experience
8+ years experience
Education
USC
Languages
English, Mandarin

Overview

Content Marketing Lead at Workday, focused on content and SEO. Hired and trained a content team of 5.

Good reasons to reach out
  • Working sessions on editorial
Please don't message about
  • Generic networking requests
  • Offshore staffing offers
  • Paid follower schemes

Replies on weekends

Skills
analyticscontent strategyagency managementeditorial

Experience

  1. Content Marketing Lead
    Aug 2024 - Present
    Workday · 2 yr 3 mo · Full-time · Dallas, TX
    • Launched 18 campaigns, 4 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Built a library of 665 articles that still drives sign-ups.
  2. Marketing Associate
    Mar 2023 - Aug 2024
    Intuit · 1 yr 5 mo · Full-time · Dallas, TX
    • Grew organic traffic from 74k to 612k monthly visits.
    • Built a library of 407 articles that still drives sign-ups.
  3. Marketing Associate
    May 2021 - Mar 2023
    KPMG · 1 yr 10 mo · Full-time · Dallas, TX
    • Launched 17 campaigns, 3 of them in new markets.
  4. Growth Marketing Manager
    Jan 2020 - May 2021
    Reddit · 1 yr 4 mo · Full-time · Dallas, TX
    • Built a library of 601 articles that still drives sign-ups.
  5. Marketing Associate
    Nov 2018 - Jan 2020
    Etsy · 1 yr 2 mo · Full-time · Dallas, TX
    • Grew organic traffic from 79k to 496k monthly visits.
    • Built a library of 449 articles that still drives sign-ups.

Projects

Open-source editorial toolkit
2023

A small library for content and SEO that 305 developers star on GitHub.

Conference talk: lessons from content
2022

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. USC
    BS, Economics
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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