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Paolo DelaCruz

Sample profile

CMO · Content and SEO · analytics

Works at
Sable Commerce
Location
Manila, Philippines · PHT (UTC+8)
Experience
14+ years experience
Education
Singapore Management University
Languages
English, Filipino
Hiring
Message Connect

Overview

I lead content and SEO at Sable Commerce in Manila. Hired and trained a content team of 9. Before that: McKinsey & Company and Rakuten. Learning woodworking.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Working sessions on copywriting
Please don't message about
  • Offshore staffing offers
  • Recruiters for roles outside my stack

Slower in the last week of each quarter

Skills
copywritinganalyticscontent strategyeditorial
HiringHiring for a role
closes in 3 months

Building out content at Sable Commerce: growth marketers wanted in Manila

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
On-site
Compensation
$176k-$216k + equity
Team
Growth, 5 people
Start
Within a month
Must have
Campaigns you can show results for Strong writing Comfort with ambiguity
Process
Intro call, technical deep dive, team chat

Comp S$136k-S$210k. Three interviews over a week. Message me with one thing you shipped that you're proud of.

Manila, Philippines · remote OKcopywritingeditorialcontent strategy
Open

Experience

  1. CMO
    Jan 2024 - Present
    Sable Commerce · 2 yr 10 mo · Full-time · Manila, Philippines
    • Mentored 7 engineers through their first promotion.
    • Cut p99 latency on the growth services from 799ms to 153ms.
  2. Product Marketing Manager
    Mar 2021 - Jan 2024
    McKinsey & Company · 2 yr 10 mo · Full-time · Manila, Philippines
    • Cut time-to-first-value for new lending customers from 18 days to 2.
  3. Growth Marketing Manager
    Sep 2019 - Nov 2020
    Rakuten · 1 yr 2 mo · Full-time · Manila, Philippines
    • Hired and trained a content team of 4.
  4. Growth Marketing Manager
    Jan 2016 - Sep 2019
    Petronas · 3 yr 8 mo · Full-time · Manila, Philippines
    • Launched 15 campaigns, 5 of them in new markets.
    • Built a library of 760 articles that still drives sign-ups.
  5. Content Marketing Lead
    Apr 2013 - Jan 2016
    EY · 2 yr 9 mo · Full-time · Manila, Philippines
    • Grew organic traffic from 118k to 739k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.

Projects

Growth engineering benchmark
2026

Reproducible benchmarks comparing content strategy and copywriting on real workloads.

Side project: a budgeting app
2024

Built with copywriting and content strategy. 1454 people used it last year.

References

No references yet.

Education

  1. Singapore Management University
    BBM, Marketing
    2001 - 2005

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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