Paolo Mendoza

S

Content Marketing Lead at VNG · editorial, content strategy

VNG
Manila, Philippines · PHT (UTC+8)
5+ years experience
Melbourne Business School
English, Filipino, German
Open to work
Messaging unavailable

Overview

Currently at VNG, where I work on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Hired and trained a content team of 9. Most at home with demand generation and analytics.

Good reasons to reach out
  • Roles in content and SEO
  • Second opinions on editorial decisions
  • Questions about content and SEO
Please don't message about
  • Paid follower schemes
  • SEO and link-building offers
  • Courses and coaching offers

Answers in batches on Fridays

Skills
content strategycopywritinganalyticseditorialdemand generation
Open to workLooking for a role
closes in 3 months

Senior Content Marketing Lead roles in wealth management - Manila or remote

Target roles
Senior Content Marketing Lead
Level
Senior
Industries
Logistics, E-commerce
Work mode
Hybrid
Available
90 days notice
Work authorization
Authorized to work in Philippines
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Pure people management

5 years in content and SEO. Strongest at copywriting and editorial. Can start in about six weeks.

Manila, Philippines · remote OKcopywritingeditorialdemand generation
Open

Experience

  1. Content Marketing Lead
    May 2023 - Present
    VNG · 3 yr 5 mo · Full-time · Manila, Philippines
    • Hired and trained a content team of 11.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 20 campaigns, 6 of them in new markets.
  2. Marketing Associate
    Oct 2021 - May 2023
    Kakao · 1 yr 7 mo · Full-time · Manila, Philippines
    • Built a library of 495 articles that still drives sign-ups.

Projects

Open-source copywriting toolkit
2026

A small library for content and SEO that 379 developers star on GitHub.

Content and SEO benchmark
2024

Reproducible benchmarks comparing editorial and copywriting on real workloads.

References

No references yet.

Education

  1. Melbourne Business School
    MBA, Business Administration
    2020 - 2022
  2. National University of Singapore
    BComp, Marketing
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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