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Parth Modi

Sample profile

Content Marketing Lead, EY - content strategy · editorial · copywriting

Works at
EY
Location
Mumbai, India · IST (UTC+5:30)
Experience
9+ years experience
Education
Jadavpur University
Languages
English, Hindi, Marathi
Advising
Message Connect

Overview

I've spent 9 years on content and SEO - first at Reliance Jio, now at EY. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Nykaa and Reliance Jio. Most at home with copywriting and editorial. Volunteer coding coach for school students.

Good reasons to reach out
  • Advice on content and SEO
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • SEO and link-building offers
Skills
content strategycopywritingeditorialretention
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and retention

Topics
content and SEO, copywriting, content strategy
Format
Calls
Terms
Paid
Capacity
A few async reviews a month
Best for
Teams scaling past 50 people

9 years of content and SEO. Prefer specific questions over coffee chats.

Mumbai, Indiaeditorialcopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    Aug 2022 - Present
    EY · 4 yr 3 mo · Full-time · Mumbai, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 7.
    • Grew organic traffic from 109k to 1114k monthly visits.
  2. Product Marketing Manager
    Oct 2020 - Aug 2022
    Nykaa · 1 yr 10 mo · Full-time · Mumbai, India
    • Took logistics activation from 34% to 50% in three quarters.
    • Ran 96 customer interviews before writing the first spec.
  3. Marketing Associate
    Mar 2018 - Jul 2020
    Reliance Jio · 2 yr 4 mo · Full-time · Mumbai, India
    • Built a library of 413 articles that still drives sign-ups.
    • Grew organic traffic from 61k to 958k monthly visits.

Projects

Content and SEO benchmark
2025

Reproducible benchmarks comparing copywriting and content strategy on real workloads.

Side project: a recipe search engine
2024

Built with editorial and retention. 3879 people used it last year.

References

No references yet.

Education

  1. Jadavpur University
    B.E., Communications
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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