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Patricia Miles

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Content Marketing Lead at Expedia Group · analytics, editorial

Works at
Expedia Group
Location
Miami, FL · ET (UTC-5)
Experience
6+ years experience
Education
Virginia Tech
Languages
English

Overview

Currently at Expedia Group, where I work on content and SEO. Hired and trained a content team of 3. Built a library of 348 articles that still drives sign-ups. Before that: Twilio and Snap. Most at home with retention and content strategy.

Good reasons to reach out
  • Advice on content and SEO
  • Roles in content and SEO
  • Working sessions on analytics
  • Second opinions on copywriting decisions
  • Thoughtful intros to people in my field
Please don't message about
  • Guest post swaps
  • Courses and coaching offers
  • Agency or outsourcing pitches
Skills
analyticsretentioncontent strategyeditorialcopywriting
Open to workLooking for a role
closes in 3 months

Lead Content Marketing Lead roles in gaming - Miami or remote

Target roles
Lead Content Marketing Lead
Level
Senior
Industries
Developer tools, Climate tech
Work mode
Remote
Available
From next quarter
Work authorization
Authorized to work in the FL
What I'm looking for
Early-stage company (Series B) where content and SEO is core to the product.
Not interested in
Agencies and outsourcing firms

6 years in content and SEO. Strongest at editorial and content strategy. Serving notice now.

Miami, FLeditorialretentionanalytics
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: content and SEO and retention

Topics
content and SEO, copywriting, content strategy
Format
Calls
Terms
Paid
Capacity
Two calls a month
Best for
First-time founders

6 years of content and SEO. One call a month or async reviews.

Miami, FLcontent strategyanalyticsretention

Experience

  1. Content Marketing Lead
    Jan 2024 - Present
    Expedia Group · 2 yr 10 mo · Full-time · Miami, FL
    • Launched 19 campaigns, 2 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 11.
  2. Marketing Associate
    Sep 2021 - Jan 2024
    Twilio · 2 yr 4 mo · Contract · Miami, FL
    • Grew organic traffic from 197k to 1827k monthly visits.
    • Launched 19 campaigns, 2 of them in new markets.
  3. Marketing Associate
    Jul 2020 - Jun 2021
    Snap · 11 mo · Full-time · Miami, FL
    • Grew organic traffic from 143k to 1765k monthly visits.
    • Built a library of 399 articles that still drives sign-ups.

Projects

Content and SEO benchmark
2024

Reproducible benchmarks comparing retention and content strategy on real workloads.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. Virginia Tech
    BS, Economics
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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