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Overview
Content Marketing Lead at Farfetch, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Grew organic traffic from 55k to 540k monthly visits. Before that: Personio and Spotify.
Good reasons to reach out
- Working sessions on retention
- Questions about content and SEO
Please don't message about
- Unpaid work or spec projects
- Agency or outsourcing pitches
- SEO and link-building offers
Prefers short, specific messages
Skills
content strategyanalyticsretentioneditorialcopywriting
Experience
- Content Marketing LeadFeb 2025 - PresentFarfetch · 1 yr 9 mo · Full-time · Madrid, Spain
- Grew organic traffic from 90k to 1739k monthly visits.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Launched 20 campaigns, 6 of them in new markets.
- Marketing AssociateSep 2021 - Feb 2025Personio · 3 yr 5 mo · Full-time · Madrid, Spain
- Launched 19 campaigns, 2 of them in new markets.
- Marketing AssociateOct 2020 - Sep 2021Spotify · 11 mo · Full-time · Madrid, Spain
- Launched 7 campaigns, 2 of them in new markets.
- Built a library of 804 articles that still drives sign-ups.
Projects
Content and SEO benchmark
2023Reproducible benchmarks comparing copywriting and editorial on real workloads.
References
No references yet.
Education
- École PolytechniqueIngénieur, Business Administration2016 - 2020
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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