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Overview
I've spent 5 years on content and SEO - first at Paytm, now at Axis Bank. Built a library of 518 articles that still drives sign-ups. Previously at Paytm. Most at home with content strategy and editorial. I mentor first-time managers when I can.
Good reasons to reach out
- Second opinions on agency management decisions
- Thoughtful intros to people in my field
Please don't message about
- Generic networking requests
- Agency or outsourcing pitches
Usually replies within a day
Skills
agency managementeditorialanalyticscontent strategycopywriting
Experience
- Content Marketing LeadJun 2023 - PresentAxis Bank · 3 yr 5 mo · Full-time · Coimbatore, India
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Hired and trained a content team of 6.
- Marketing AssociateOct 2021 - Jun 2023Paytm · 1 yr 8 mo · Full-time · Coimbatore, India
- Launched 9 campaigns, 4 of them in new markets.
- Grew organic traffic from 200k to 1036k monthly visits.
Projects
Write-up: content and SEO in practice
2026A long-form guide to content and SEO for people starting out.
References
No references yet.
Education
- College of Engineering, PuneB.Tech, Communications2017 - 2021
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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