Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.
Overview
Based in São Paulo. I lead onboarding and activation at EY. Took growth activation from 23% to 52% in three quarters. Before that: Grupo Bimbo and Bradesco. Board games, hiking, and terrible puns.
Good reasons to reach out
- Thoughtful intros to people in my field
- Speaking or podcast invitations
Please don't message about
- Sales demos
- Offshore staffing offers
Checks messages twice a week
Skills
SQLuser researchexperimentationgrowthlifecycletwo-sided networks
Experience
- Director of ProductMar 2025 - PresentEY · 1 yr 8 mo · Full-time · São Paulo, Brazil
- Launched the growth product in 14 markets.
- Took growth activation from 30% to 41% in three quarters.
- Product ManagerSep 2021 - Mar 2025Grupo Bimbo · 3 yr 6 mo · Full-time · São Paulo, Brazil
- Ran 184 customer interviews before writing the first spec.
- Senior Product ManagerJan 2018 - Sep 2021Bradesco · 3 yr 8 mo · Full-time · São Paulo, Brazil
- Grew growth revenue from $8 million to $32 million ARR.
- Took growth activation from 31% to 57% in three quarters.
- Product ManagerDec 2013 - Oct 2017Uber · 3 yr 10 mo · Contract · São Paulo, Brazil
- Took growth activation from 28% to 50% in three quarters.
- Cut time-to-first-value for new growth customers from 11 days to 4.
- Senior Product ManagerFeb 2011 - Dec 2013EY · 2 yr 10 mo · Full-time · São Paulo, Brazil
- Killed 7 features nobody used and shipped the 3 that customers asked for.
- Cut time-to-first-value for new growth customers from 19 days to 1.
References
No references yet.
Education
- IESEMBA, Business Administration2006 - 2008
- ITAMLicenciatura, Design2002 - 2006
Details
Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections