Peter Wafula
SMarketing Associate at Twiga Foods · Performance marketing · CAC/LTV, paid social
- Twiga Foods
- Nairobi, Kenya · EAT (UTC+3)
- 1+ years experience
- Stellenbosch University
- English, Swahili
Messaging unavailable
Overview
Marketing Associate at Twiga Foods, focused on performance marketing. Ran 381 creative tests a year across paid social. I read too many books about cities.
Good reasons to reach out
- Thoughtful intros to people in my field
- Questions about performance marketing
- Speaking or podcast invitations
Please don't message about
- Guest post swaps
- Crypto token projects
Replies on weekends
Skills
paid socialCAC/LTVGoogle Adscreative testingattribution
Experience
- Marketing AssociateOct 2025 - PresentTwiga Foods · 1 yr · Full-time · Nairobi, Kenya
- Launched 10 campaigns, 6 of them in new markets.
- Cut blended CAC by 42% while doubling spend.
Projects
Conference talk: lessons from acquisition
2025What went wrong and what worked while scaling performance marketing.
Side project: a commute planner
2025Built with attribution and creative testing. 241 people used it last year.
References
No references yet.
Education
- Stellenbosch UniversityBEng, Psychology2021 - 2025
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
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