Philippa Barker

Overview

Currently at Lloyds Banking Group, where I lead performance marketing with a team of 45. Ran 367 creative tests a year across paid social. Launched 15 campaigns, 3 of them in new markets. Before that: Kainos and Shell.

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Experience

1. Marketing Director

   Nov 2023 - Present
   Lloyds Banking Group · 2 yr 11 mo · Full-time · London, UK
   • Cut blended CAC by 27% while doubling spend.
   • Hired and trained a acquisition team of 8.
2. Growth Marketing Manager

   Apr 2022 - Nov 2023
   Kainos · 1 yr 7 mo · Full-time · London, UK
   • Cut blended CAC by 36% while doubling spend.
3. Growth Marketing Manager

   Aug 2018 - Apr 2022
   Shell · 3 yr 8 mo · Full-time · London, UK
   • Launched 9 campaigns, 6 of them in new markets.
   • Ran 632 creative tests a year across paid social.
4. Product Marketing Manager

   Apr 2017 - Aug 2018
   BBC · 1 yr 4 mo · Full-time · London, UK
   • Launched the developer product in 3 markets.
5. Marketing Associate

   Jul 2014 - Apr 2017
   AstraZeneca · 2 yr 9 mo · Full-time · London, UK
   • Cut blended CAC by 29% while doubling spend.
   • Ran 547 creative tests a year across paid social.

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Education

1. Durham University

   BA, Marketing
   2010 - 2013