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Poonam Rawat

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Content Marketing Lead, Adobe - copywriting · analytics · content strategy

Works at
Adobe
Location
Bengaluru, India · IST (UTC+5:30)
Experience
10+ years experience
Education
IIM Ahmedabad
Languages
English, Hindi, Kannada
Open to work
Message Connect

Overview

Currently at Adobe, where I work on content and SEO. Built a library of 368 articles that still drives sign-ups. Before that: Atlassian and Axis Bank.

Good reasons to reach out
  • Roles in content and SEO
  • Questions about content and SEO
  • Working sessions on content strategy
  • Second opinions on analytics decisions
Please don't message about
  • Generic networking requests
  • Crypto token projects
  • Paid follower schemes

Slower in the last week of each quarter

Skills
content strategycopywritingeditorialanalytics
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at seed robotics companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Climate tech, Developer tools
Work mode
Hybrid
Available
90 days notice
Work authorization
Indian citizen, open to relocating
What I'm looking for
A team that ships weekly and owns content end to end.
Not interested in
Pure people management

10 years in content and SEO. Strongest at analytics and content strategy. Available immediately.

Bengaluru, Indiaeditorialcopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    May 2024 - Present
    Adobe · 2 yr 6 mo · Full-time · Bengaluru, India
    • Built a library of 630 articles that still drives sign-ups.
    • Launched 13 campaigns, 6 of them in new markets.
  2. Product Marketing Manager
    Apr 2022 - Feb 2024
    Atlassian · 1 yr 10 mo · Full-time · Bengaluru, India
    • Grew logistics revenue from $4 million to $29 million ARR.
  3. Growth Marketing Manager
    Aug 2019 - Mar 2022
    Axis Bank · 2 yr 7 mo · Contract · Bengaluru, India
    • Hired and trained a content team of 4.
    • Built a library of 461 articles that still drives sign-ups.
  4. Marketing Associate
    May 2017 - May 2019
    Flipkart · 2 yr · Full-time · Bengaluru, India
    • Grew organic traffic from 171k to 1808k monthly visits.
    • Built a library of 848 articles that still drives sign-ups.

Projects

Side project: a habit tracker
2025

Built with copywriting and analytics. 807 people used it last year.

References

No references yet.

Education

  1. IIM Ahmedabad
    MBA, Business Administration
    2016 - 2018
  2. SRM Institute of Science and Technology
    B.Tech, Economics
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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