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Overview
I lead AI features at Santander in São Paulo. Ran 140 customer interviews before writing the first spec. Took AI products activation from 35% to 43% in three quarters. Most at home with prompt design and ML. I write short fiction no one reads.
Good reasons to reach out
- Speaking or podcast invitations
Please don't message about
- Offshore staffing offers
- Feature requests for my employer's product
Replies between meetings, usually same day
Skills
user researchLLM productsMLevaluationprompt design
Experience
- Director of ProductJan 2026 - PresentSantander · 10 mo · Full-time · São Paulo, Brazil
- Grew AI products revenue from $3 million to $33 million ARR.
- Ran 157 customer interviews before writing the first spec.
- Killed 3 features nobody used and shipped the 2 that customers asked for.
- Senior Product ManagerOct 2024 - Jan 2026iFood · 1 yr 3 mo · Full-time · São Paulo, Brazil
- Launched the AI products product in 6 markets.
- Principal Product ManagerMay 2022 - Oct 2024FEMSA · 2 yr 5 mo · Full-time · São Paulo, Brazil
- Backed 52 founders at pre-seed and seed.
- Senior Product ManagerFeb 2020 - May 2022LATAM Airlines · 2 yr 3 mo · Full-time · São Paulo, Brazil
- Took AI products activation from 35% to 52% in three quarters.
- Group Product ManagerNov 2016 - Feb 2020Uber · 3 yr 3 mo · Full-time · São Paulo, Brazil
- Ran 103 customer interviews before writing the first spec.
Projects
Side project: a habit tracker
2025Built with prompt design and LLM products. 4126 people used it last year.
References
No references yet.
Education
- Instituto Tecnológico de Buenos AiresIngeniería, Computer Science2005 - 2009
Details
Compensation expectations
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Direct contact details
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